Neutrogena Sonic Wave Ad Analysis

“Everyone hands down.” That’s the way Neutrogena tries to grab attention in the thirty-two second commercial about the Neutrogena Sonic Wave. The commercial stars famous actress Hayden Panettire and is all about the brand new Sonic Wave. In this commercial they are targeting women and teenage girls by appealing to their need for brighter beautiful cleaner skin.

Neutrogena starts with a beautiful skinny actress, Hayden Panettire, telling everyone to stop and put there hands down. Then she starts telling why, saying that they don’t need their hands anymore because they can use the new Sonic Wave then explains how it works. Giving you a deep better clean and during the whole commercial they show women modeling there clean beautiful skin. In the ending of the commercial Hayden states that by using the Neutrogena Sonic Wave you will have skin that gets noticed every time.

The commercial targets women and teenagers by appealing to their need for brighter cleaner skin and their need to fit in. The whole advertisement is about how clean and beautiful your skin can get by using the Neutrogena Sonic Wave. Neutrogena also can make you stand out due to brighter beautiful cleaner skin.

First, the Neutrogena Sonic Wave advertisement appeals for …show more content…
At NeuroFocus a place where they monitor electro currents in the brain while watching commercials, Doctor Kishiyama says you are more interested in a thirty second ad before a minute ad. In this Neutrogena Wave Sonic advertisement the commercial only lasted thirty-two seconds. I believe that Neutrogena made this short commercial to catch attention in a short time, and persuade people to buy there product in a short time by using beautiful people, talking about being beautiful and having cleaner