Jimmy Johns Radio Ad Analysis The Brand that is being promoted is Jimmy Johns, and their “freaky” fast service. The objective of this message is give an insight on how fast the service from Jimmy Johns in, and in this ad comparable to calling the fire department in an emergency. This means they are trying to create a favorable impression on those listening in on the radio ad. The ad consists of very fast talking people. One has a house that is on fire and calls jimmy johns to help because of their “freaky” fast service. The other voices are of multiple workers coming to help but end up grabbing a bucket of water to help. At the end of the ad the fire department gets there, after the fire is out, and insinuates that Jimmy John’s delivery is
