The brand in this campaign is shown as successful thanks the two foundations of success: heritage and tradition. The successful of this campaign can be recognize by the fact that Johnnie Walker did not sell only a product but share its values with the consumers, and these are the same value in which its consumers believe. To do this, before the creation of the advertisement, the company interviewed some consumers, asking: “What is success? What is progress?”. From that is born the campaign that showed a young man involved in courageous activities, or significant moments of his life to address in particular the male audience. The principal meaning of this campaign is that the success is a constant self-improvement process and a material
The brand in this campaign is shown as successful thanks the two foundations of success: heritage and tradition. The successful of this campaign can be recognize by the fact that Johnnie Walker did not sell only a product but share its values with the consumers, and these are the same value in which its consumers believe. To do this, before the creation of the advertisement, the company interviewed some consumers, asking: “What is success? What is progress?”. From that is born the campaign that showed a young man involved in courageous activities, or significant moments of his life to address in particular the male audience. The principal meaning of this campaign is that the success is a constant self-improvement process and a material