1.1 Company Background
The Gatorade Company is an American manufacturer which produces sports-themed drinks as well as food products. The beverage was originated in 1965 by the University of Florida’s researchers who desired to ameliorate the performance of the Gators football team in sweltering condition. Gatorade has started to become a key part of sports gear since the Gators football team won the Orange Bowl in 1967. Currently, Gatorade is acquired by PepsiCo and it is available in more than 80 countries such as Australia, Russia, Korea, etc (Sibor et al. 2014). It is the fourth-largest brand of PepsiCo in terms of worldwide annual retail sales. Gatorade has dominated the sports drink market since it owned beyond 75% market share in 2015, …show more content…
As can be seen from Figure 3, the public has increased fears about environmental issues such as global warming in recent years. If companies can obtain a positive image in terms of environmental protection, their sales will probably be increased due to the high reputation of the businesses. Currently, Gatorade and its parent company PepsiCo have been concentrating on the solutions to diminish their environmental footmark in packaging and waste. For instance, they have improved their packaging design to be more sustainable (PepsiCo, 2017).
1.5 SWOT Analysis
SWOT analysis will be applied and demonstrated below. Gatorade’s present situation will be examined through strengths and weaknesses. Opportunities and Threats will provide an insight for the company future goals.
Strengths
– Gatorade and Powerade are the market leaders in the sports beverage market. They have established a high entry barrier
– Many well-known athletes from different types of sports have endorsed Gatorade’s products, majority of them including Usain Bolt and Lionel Messi are proven winners so this can add extra credibility for the brand Weaknesses
– Too many varieties and flavours in its products. Excessive flavours and varieties may confuse and vex the customers.
– Stuck with customer base as the company has lacked to explain its beverages’ benefits to the customers
– Maintains a low profile and does not advertise a lot via social media or
The Gatorade Company is an American manufacturer which produces sports-themed drinks as well as food products. The beverage was originated in 1965 by the University of Florida’s researchers who desired to ameliorate the performance of the Gators football team in sweltering condition. Gatorade has started to become a key part of sports gear since the Gators football team won the Orange Bowl in 1967. Currently, Gatorade is acquired by PepsiCo and it is available in more than 80 countries such as Australia, Russia, Korea, etc (Sibor et al. 2014). It is the fourth-largest brand of PepsiCo in terms of worldwide annual retail sales. Gatorade has dominated the sports drink market since it owned beyond 75% market share in 2015, …show more content…
As can be seen from Figure 3, the public has increased fears about environmental issues such as global warming in recent years. If companies can obtain a positive image in terms of environmental protection, their sales will probably be increased due to the high reputation of the businesses. Currently, Gatorade and its parent company PepsiCo have been concentrating on the solutions to diminish their environmental footmark in packaging and waste. For instance, they have improved their packaging design to be more sustainable (PepsiCo, 2017).
1.5 SWOT Analysis
SWOT analysis will be applied and demonstrated below. Gatorade’s present situation will be examined through strengths and weaknesses. Opportunities and Threats will provide an insight for the company future goals.
Strengths
– Gatorade and Powerade are the market leaders in the sports beverage market. They have established a high entry barrier
– Many well-known athletes from different types of sports have endorsed Gatorade’s products, majority of them including Usain Bolt and Lionel Messi are proven winners so this can add extra credibility for the brand Weaknesses
– Too many varieties and flavours in its products. Excessive flavours and varieties may confuse and vex the customers.
– Stuck with customer base as the company has lacked to explain its beverages’ benefits to the customers
– Maintains a low profile and does not advertise a lot via social media or