Swot Analysis Of Jimmy John

1091 Words 5 Pages
Strategy #1. Jimmy John’s most important digital marketing tool is their main website. Located at https://www.jimmyjohns.com/, consumers can do anything from looking at the history of the company to ordering food to arrive speedy quick. This strategy falls under the IDENTIFICATION section of the digital marketing pyramid.
 Memorability- The website name is the same as the company name. For anybody familiar with Jimmy Johns, this website name will be memorable.
 Meaningfulness- The name Jimmy Johns is not very meaningful to the consumers. Perhaps the slogan “freaky fast” could make the company name more meaningful.
 Likability- Short, sweet and to the point. All signs point to the website name being likeable.
 Transferability- Jimmy Johns
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Therefore, I would say that the URL is not adaptable. (It isn’t wise to change website names frequently, anyway).
 Protectability- The website is protectable because it includes the name of the company.
Strategy #2. A second strategy used by Jimmy Johns would be their organization page on Facebook. At https://www.facebook.com/jimmyjohns/, you can discuss concerns, post about positive experiences or simply browse the page for delicious promotions. Falls under the INTERACTION section of the digital marketing pyramid.
 Memorability- The website name is the same as the company name. For anybody familiar with Jimmy Johns, this website name will be memorable.
 Meaningfulness- The name Jimmy Johns is not very meaningful to the consumers. Perhaps the slogan “freaky fast” could make the company name more meaningful.
 Likability- Short, sweet and to the point. All signs point to the website name being likeable.
 Transferability- Jimmy Johns does not indicate a specific product, therefore, I believe that the sandwich tycoon could add anything to their menu without a
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Both words in name start with “F” which make the website even more memorable.
 Meaningfulness- The Jimmy Johns slogan is “freaky fast delivery”. With the website being named Freakyfast.com, I would say that the name is full of meaning.
 Likability- Short, sweet and to the point. All signs point to the website name being likeable.
 Transferability- the phrase, “freaky fast”, is not indicative of a specific market or product. This makes the name transferable to all sorts of products.
 Adaptability- The website has not been changed since its creation. Therefore, I would say that the URL is not adaptable.
Strategy #4. Another strategy that is being used by Jimmy Johns to interact with customers is twitter. Jimmy Johns Twitter, located at https://twitter.com/jimmyjohns is similar to its Facebook page in that its main purpose is to interact with consumers and to inform customers of upcoming/current promotions. Would fall under the INTERACTION section of the digital marketing pyramid.
 Memorability- The website name is the same as the company name. For anybody familiar with Jimmy Johns, this website name will be

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