Memorability- The website name is the same as the company name. For anybody familiar with Jimmy Johns, this website name will be memorable.
Meaningfulness- The name Jimmy Johns is not very meaningful to the consumers. Perhaps the slogan “freaky fast” could make the company name more meaningful.
Likability- Short, sweet and to the point. All signs point to the website name being likeable.
Transferability- Jimmy Johns …show more content…
Therefore, I would say that the URL is not adaptable. (It isn’t wise to change website names frequently, anyway).
Protectability- The website is protectable because it includes the name of the company.
Strategy #2. A second strategy used by Jimmy Johns would be their organization page on Facebook. At https://www.facebook.com/jimmyjohns/, you can discuss concerns, post about positive experiences or simply browse the page for delicious promotions. Falls under the INTERACTION section of the digital marketing pyramid.
Memorability- The website name is the same as the company name. For anybody familiar with Jimmy Johns, this website name will be memorable.
Meaningfulness- The name Jimmy Johns is not very meaningful to the consumers. Perhaps the slogan “freaky fast” could make the company name more meaningful.
Likability- Short, sweet and to the point. All signs point to the website name being likeable.
Transferability- Jimmy Johns does not indicate a specific product, therefore, I believe that the sandwich tycoon could add anything to their menu without a …show more content…
Both words in name start with “F” which make the website even more memorable.
Meaningfulness- The Jimmy Johns slogan is “freaky fast delivery”. With the website being named Freakyfast.com, I would say that the name is full of meaning.
Likability- Short, sweet and to the point. All signs point to the website name being likeable.
Transferability- the phrase, “freaky fast”, is not indicative of a specific market or product. This makes the name transferable to all sorts of products.
Adaptability- The website has not been changed since its creation. Therefore, I would say that the URL is not adaptable.
Strategy #4. Another strategy that is being used by Jimmy Johns to interact with customers is twitter. Jimmy Johns Twitter, located at https://twitter.com/jimmyjohns is similar to its Facebook page in that its main purpose is to interact with consumers and to inform customers of upcoming/current promotions. Would fall under the INTERACTION section of the digital marketing pyramid.
Memorability- The website name is the same as the company name. For anybody familiar with Jimmy Johns, this website name will be