Proven success in creating and implementing marketing strategies that maximize growth for membership driven organizations; consistently surpassed performance goals by 25% or more
Strong leadership and interpersonal skills; self-assured in building relationships with members, community leaders and business executives to develop opportunities for long-term growth
Commitment to superior customer service with a focus on understanding individual preferences in order to provide programs and services that enhance membership satisfaction
Proficient in managing software programs to generate and analyze financial reports, membership activity and market data in order to create recruitment and retention strategies that deliver maximum results
AREAS …show more content…
• Improved NCA’s retention rate by analyzing membership dues receivables and activity levels regularly to identify problems at an early stage and respond with viable solutions to retain active membership status.
• Directed all sales and marketing initiatives to maximize sponsorship growth for the American Heart Association (AHA) Heart Ball; within four months, sponsorship revenue soared from $200,000 to over $1,000,000.
Membership Marketing
• Accelerated growth for NCA by following-up with member referrals and marketing campaign leads, organizing engagement activities, networking at local and industry events and converting trial members to active status.
• Maximized sponsorship growth for the Heart Ball at top levels ($25,000 - $100,000) by designing programs and partnerships for sponsors that aligned with their corporate mission and created greater value for their …show more content…
• Planned, organized and executed cultivation events to recruit and retain members; coordinated all vendor services, logistic requirements, entertainment, speakers, guest lists, marketing and promotion.
• Managed all recruitment and retention activities, including cultivating prospects, developing presentations, conducting prospect meetings and negotiating with prospects to close membership agreements.
• Maintained a membership database to update member and prospect data, monitor revenue and expenses, manage budgets and prepare performance reports with analysis.
• Conducted new membership orientation through a series of webinars and weekly email updates to explain the benefits of NCA membership and enroll members in programs and events relevant to their needs.
PROFESSIONAL EXPERIENCE
Consulting
Sales, Marketing, Fundraising, Event Planning and Home Staging, 2007 – Present
Positions that were held concurrent with consulting projects
• Restaurant Eve
Hostess, 2015 –
Strong leadership and interpersonal skills; self-assured in building relationships with members, community leaders and business executives to develop opportunities for long-term growth
Commitment to superior customer service with a focus on understanding individual preferences in order to provide programs and services that enhance membership satisfaction
Proficient in managing software programs to generate and analyze financial reports, membership activity and market data in order to create recruitment and retention strategies that deliver maximum results
AREAS …show more content…
• Improved NCA’s retention rate by analyzing membership dues receivables and activity levels regularly to identify problems at an early stage and respond with viable solutions to retain active membership status.
• Directed all sales and marketing initiatives to maximize sponsorship growth for the American Heart Association (AHA) Heart Ball; within four months, sponsorship revenue soared from $200,000 to over $1,000,000.
Membership Marketing
• Accelerated growth for NCA by following-up with member referrals and marketing campaign leads, organizing engagement activities, networking at local and industry events and converting trial members to active status.
• Maximized sponsorship growth for the Heart Ball at top levels ($25,000 - $100,000) by designing programs and partnerships for sponsors that aligned with their corporate mission and created greater value for their …show more content…
• Planned, organized and executed cultivation events to recruit and retain members; coordinated all vendor services, logistic requirements, entertainment, speakers, guest lists, marketing and promotion.
• Managed all recruitment and retention activities, including cultivating prospects, developing presentations, conducting prospect meetings and negotiating with prospects to close membership agreements.
• Maintained a membership database to update member and prospect data, monitor revenue and expenses, manage budgets and prepare performance reports with analysis.
• Conducted new membership orientation through a series of webinars and weekly email updates to explain the benefits of NCA membership and enroll members in programs and events relevant to their needs.
PROFESSIONAL EXPERIENCE
Consulting
Sales, Marketing, Fundraising, Event Planning and Home Staging, 2007 – Present
Positions that were held concurrent with consulting projects
• Restaurant Eve
Hostess, 2015 –