The Importance Of Life In The Event Business

Great Essays
By now you’ve probably realized that if you want to be in the referral business, you must get into the event business. Why events? They are the quickest, most-powerful way to get people excited and talking about you. If you look at the recording and entertainment industries today, one of the largest profit centers is live events. World tours and back-to-back, sold-out events are the quickest way to generate buzz, word of mouth and sales.
You must give your customers a reason to talk about you and drag their referrals directly to you—preferably in great big droves. One of the most successful ways our businesses and the businesses of my coaching clients have generated a flood of new customers is through exclusive events. But don’t take my word
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If we had an auto part in stock that no one else in town had and we failed to point that out to the customer, we were promptly reminded that we just left money on the table. Imagine a customer driving around town to three or four auto parts stores and only one store had the needed part in stock. With a simple sales message, another product or service could be quickly sold by reminding the customer, “By the time the other stores in town even get this part in stock, we can have it installed in your car and get you back on the road today. Do you want us to go ahead and get this done while you are here or would you prefer to drop the car off later …show more content…
His investing prowess has landed him in the ranks of the world’s wealthiest people, with a net worth of $72.3 billion as of this writing. As the most successful investor of the 20th century, Buffett has done more than a few things right. A single share of his holding company, Berkshire Hathaway, has currently returned an astounding 2,850,000 percent since Buffett began buying up shares in the 1980s. In 2012 a charity auction to spend a few hours at lunch with Buffett with no questions off the table netted a record $3.5 million bid. Clearly, he has no problem attracting investors and high net worth individuals who want to learn from him. His company welcomes over 40,000 people to Omaha each year for their shareholder event

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