This week's discussion board concerns that of quality in the operating room. The case of Forthright Medical Center: Social marketing and the Surgical Checklist is very interesting in that all of the issues that came about during the surgery could have been easily avoided if the staff was properly trained and made aware of the hospitals mandated new quality improvement initiative. In fact, the case was a little comical because of the "what can go wrong, will go wrong" factor. It was also interesting how the surgeons and other staff members were overly concerned with time constraints rather than patient safety and quality. In the future, Forthright should continue with their marketing strategies by awareness programs and continual staff training
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There are six basic steps to the social marketing process. 1) Being the most important, is to describe the problem. Identifying what is the problem and it's underlying issues to the cause of the problem with clear goals insight. 2) Conduct a market survey, this could done by conducting surveys with patients and employees or conducting face-to-face interviews with significant staff members can help generate new business plans and continuous quality improvement programs. 3) Create a marketing strategy, this step involves the process of identifying the market affected by change, behavioral objectives, and the benefits of the new program. 4) Plan the Intervention, this step includes gathering information and formulating the activities and materials needed for the programs implementation, and developing a system for tracking and monitoring progress. 5) Plan what to monitor and evaluate; coordination, sustainability, training and motivation, distribution of materials, and dissemination of information are vital steps to implementing a new program with explanations provided. 6) Implement the intervention and evaluate the results by collecting information on the projects progress, using tracking information to make needed mid-course revisions, assess program impact and costs effectiveness, and use findings to identify new problems that require replanning. In
There are six basic steps to the social marketing process. 1) Being the most important, is to describe the problem. Identifying what is the problem and it's underlying issues to the cause of the problem with clear goals insight. 2) Conduct a market survey, this could done by conducting surveys with patients and employees or conducting face-to-face interviews with significant staff members can help generate new business plans and continuous quality improvement programs. 3) Create a marketing strategy, this step involves the process of identifying the market affected by change, behavioral objectives, and the benefits of the new program. 4) Plan the Intervention, this step includes gathering information and formulating the activities and materials needed for the programs implementation, and developing a system for tracking and monitoring progress. 5) Plan what to monitor and evaluate; coordination, sustainability, training and motivation, distribution of materials, and dissemination of information are vital steps to implementing a new program with explanations provided. 6) Implement the intervention and evaluate the results by collecting information on the projects progress, using tracking information to make needed mid-course revisions, assess program impact and costs effectiveness, and use findings to identify new problems that require replanning. In