Henry Ford Hospital in Detroit, is a level one trauma center that is recognized for clinical excellence in cardiology, neurology, orthopedics, transplants, and treatment for cancer (Henry, 2016). Henry Ford Health Systems has over 23,000 employees, and is the fifth largest employer in the Metro-Detroit area, and is also one of the most diverse health systems (Henry, 2016). A major component at Henry Ford Hospital is the Wellness and Prevention Program. Wellness and Prevention programs are used to reward employees for changing health-related behaviors, and for improving measurable health outcomes (Horwitz, Kelly, DiNardo, 2013). Henry Ford Hospital offers Health and Wellness programs as educational sessions the workplace offers employees to improve their health (Henry, 2016).
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The hospital website (2016) states that participants can learn specific wellness techniques and solutions from Henry Ford experts. In addition to offering these programs for employees, Henry Ford Health System also offers wellness programs to the community. Henry Ford Health System targets several components, and offers a plethora of wellness programs. The marketing strategies of the Wellness and Prevention programs at Henry Ford Hospital will be assessed, as well as any limitations the approach has. Additionally, suggestions for improving the wellness and prevention marking program will be included. Henry Ford Health System offers a plethora of Wellness and Prevention programs to both employees of the hospital, and to the Detroit community. The marketing strategy used by Henry Ford Health System is very detailed and thorough to include all the major community health needs in the Detroit area. The Henry Ford Community Pilar team designs the market strategies for the Wellness and Prevention programs. The infrastructure of the community team is built upon seven performance pillars that represent the priorities of the community. These include, people, service, quality and safety, growth, research and education, community, and finance (Henry, 2011). The needs of the community are combined with the benefits of the system by strategic programming, services, and outreach. The first step in the marketing strategy of the wellness programs at Henry Ford Hospital are to gather and analyze information. The community team performs a health need assessment in order to determine areas of need (Henry, 2011). The analyzes multiple sources of health status, demographic, and socioeconomic information in order to recognize key community needs, prioritize population needs, and determine what should be the focus for the System involvement (Henry, 2011). Gathering information and analyzing it allows Henry Ford to create an accurate program for the community it serves, prioritize needs, and direct resources to best serve the community (Henry, 2011). The analysis made from the community team was able to determine several key categories in order to create an adequate and successful wellness program. The analysis determined the geographic areas in need, infant mortality rate, percentage of obesity and overweight individuals in the population, the poverty rate, the percentage of access to health care, the lifestyle risk factors, prevalence of diabetes, percentage of preventable hospitalizations, and the key demographics in Detroit and the surround suburbs (Henry, 2011). The next step in the marketing strategy at Henry Ford Hospital is to determine what the objectives and goals of the programs are. Henry Ford strives to make a better community. In addition, the hospital wants to improve wellness within the workplace. The hospitals marketing for wellness and prevention targets several key groups, and issues that need improvement within the Detroit area. Henry Ford’s wellness program targets employees within the workplace, childhood wellness in the community, and wellness in the community in general (Henry, 2011). The committee team prepares the analysis to determine the main focus areas, issues and needs throughout the community. The percentages of problem areas that are in need are determined, and the programs are …show more content…
The marketing strategy used by the hospital is thorough, and has successful results. The marketing strategy consists of gathering and analyzing information regarding the demographic, and areas of concern and need. The strategy also consists of goals and objectives to each target audience, whether it is employees of Henry Ford Hospital, childhood and family wellness in Detroit and surrounding areas, and virtual wellness. Wellness and Prevention programs are crucial for health care organizations to promote healthy lifestyles, and to educate the
The hospital website (2016) states that participants can learn specific wellness techniques and solutions from Henry Ford experts. In addition to offering these programs for employees, Henry Ford Health System also offers wellness programs to the community. Henry Ford Health System targets several components, and offers a plethora of wellness programs. The marketing strategies of the Wellness and Prevention programs at Henry Ford Hospital will be assessed, as well as any limitations the approach has. Additionally, suggestions for improving the wellness and prevention marking program will be included. Henry Ford Health System offers a plethora of Wellness and Prevention programs to both employees of the hospital, and to the Detroit community. The marketing strategy used by Henry Ford Health System is very detailed and thorough to include all the major community health needs in the Detroit area. The Henry Ford Community Pilar team designs the market strategies for the Wellness and Prevention programs. The infrastructure of the community team is built upon seven performance pillars that represent the priorities of the community. These include, people, service, quality and safety, growth, research and education, community, and finance (Henry, 2011). The needs of the community are combined with the benefits of the system by strategic programming, services, and outreach. The first step in the marketing strategy of the wellness programs at Henry Ford Hospital are to gather and analyze information. The community team performs a health need assessment in order to determine areas of need (Henry, 2011). The analyzes multiple sources of health status, demographic, and socioeconomic information in order to recognize key community needs, prioritize population needs, and determine what should be the focus for the System involvement (Henry, 2011). Gathering information and analyzing it allows Henry Ford to create an accurate program for the community it serves, prioritize needs, and direct resources to best serve the community (Henry, 2011). The analysis made from the community team was able to determine several key categories in order to create an adequate and successful wellness program. The analysis determined the geographic areas in need, infant mortality rate, percentage of obesity and overweight individuals in the population, the poverty rate, the percentage of access to health care, the lifestyle risk factors, prevalence of diabetes, percentage of preventable hospitalizations, and the key demographics in Detroit and the surround suburbs (Henry, 2011). The next step in the marketing strategy at Henry Ford Hospital is to determine what the objectives and goals of the programs are. Henry Ford strives to make a better community. In addition, the hospital wants to improve wellness within the workplace. The hospitals marketing for wellness and prevention targets several key groups, and issues that need improvement within the Detroit area. Henry Ford’s wellness program targets employees within the workplace, childhood wellness in the community, and wellness in the community in general (Henry, 2011). The committee team prepares the analysis to determine the main focus areas, issues and needs throughout the community. The percentages of problem areas that are in need are determined, and the programs are …show more content…
The marketing strategy used by the hospital is thorough, and has successful results. The marketing strategy consists of gathering and analyzing information regarding the demographic, and areas of concern and need. The strategy also consists of goals and objectives to each target audience, whether it is employees of Henry Ford Hospital, childhood and family wellness in Detroit and surrounding areas, and virtual wellness. Wellness and Prevention programs are crucial for health care organizations to promote healthy lifestyles, and to educate the