Henry Ford Hospital Case Study

1319 Words 5 Pages
Henry Ford Hospital in Detroit, is a level one trauma center that is recognized for clinical excellence in cardiology, neurology, orthopedics, transplants, and treatment for cancer (Henry, 2016). Henry Ford Health Systems has over 23,000 employees, and is the fifth largest employer in the Metro-Detroit area, and is also one of the most diverse health systems (Henry, 2016). A major component at Henry Ford Hospital is the Wellness and Prevention Program. Wellness and Prevention programs are used to reward employees for changing health-related behaviors, and for improving measurable health outcomes (Horwitz, Kelly, DiNardo, 2013). Henry Ford Hospital offers Health and Wellness programs as educational sessions the workplace offers employees to …show more content…
The hospital website (2016) states that participants can learn specific wellness techniques and solutions from Henry Ford experts. In addition to offering these programs for employees, Henry Ford Health System also offers wellness programs to the community. Henry Ford Health System targets several components, and offers a plethora of wellness programs. The marketing strategies of the Wellness and Prevention programs at Henry Ford Hospital will be assessed, as well as any limitations the approach has. Additionally, suggestions for improving the wellness and prevention marking program will be included. Henry Ford Health System offers a plethora of Wellness and Prevention programs to both employees of the hospital, and to the Detroit community. The marketing strategy used by Henry Ford Health System is very detailed and thorough to include all the major community health needs in the Detroit area. The Henry Ford Community Pilar team designs the market strategies for the Wellness and Prevention programs. The infrastructure of the community team is built upon seven performance pillars that represent the priorities of the community. These include, people, service, quality and …show more content…
The marketing strategy used by the hospital is thorough, and has successful results. The marketing strategy consists of gathering and analyzing information regarding the demographic, and areas of concern and need. The strategy also consists of goals and objectives to each target audience, whether it is employees of Henry Ford Hospital, childhood and family wellness in Detroit and surrounding areas, and virtual wellness. Wellness and Prevention programs are crucial for health care organizations to promote healthy lifestyles, and to educate the

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