Melrose High School

In module three assignment I developed a public relations marketing plan for my former high school Melrose High School in Memphis, Tennessee. I developed my marketing plan for Melrose High School by using the five-step marketing process recommended by Banach has a common sense approach. Those five steps are: analyzing the environment, developing a strategy, writing a marketing plan, execute the plan and evaluate the results. When developing, the strategy I must first create a mission and know the purpose of that mission. Before creating that mission, I must first examine my high school and know the strength and weaknesses of the school staff and students as well as the community. Second, I must know who my audiences will be such as staff, parents, and students these three …show more content…
That methods a greater amount schools over at any point need aid looking should create promoting arrangements with aide them. Unfortunately, for the individual organizations building a school showcasing arrangement for the initial time, it might make overpowering to get began. With that being said, we must now focus on step three writing a marketing plan. Creating a marketing plan and advertising arrangements are the roadmap to prosperity for my school, keeping my school on track with my activities for those quite a while and, ideally, the following a few A long time. There are four steps to creating a marketing plan success: identify goals, prioritize, assess needs and required resources, brainstorm and refine ideas to build a strategy. With identify goals the school administration is familiar with the school needs. Therefore, I can document a list of goals or benchmark points such as increasing enrollment, getting donations, increasing event attendance, starting after school programs, and bridging the gap between parents and administration communication. Prioritize my goals and benchmark points I have