Facebook vs. Twitter Analysis Essay

674 Words Jun 21st, 2011 3 Pages

Unit 3, Facebook vs. Twitter Case Study Analysis
Kaplan University
School of Business and Management
MT460 Management Policy and Strategy
Author: Jennifer Sikes
Professor: Dr. Sokol
Date: July 25, 2011

Introduction Facebook is a social networking website launched in February 2004. Facebook has gained in, as Sarah Lacy calls it, “some made-up social media war”, on its’ at one time rivalries: MySpace and LinkedIn. However, Twitter, another, very similar, social networking site, was started in 2006, and has forced Facebook onto a collision course.
Synopsis of the Situation The Facebook vs. Twitter case concerns the two similar social networking websites, and Facebook
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A Facebook status can be updated from Twitter, but will promote Twitter when a Twitter stream is viewed on the Facebook News Feed.
Selected Solution to the Problem
The selected solution to the problem is to develop a way for one-way relationships to be possible on Facebook, while maintaining its’ security.
Initially, a team of innovative developers need to create, optional, one-way relationship capabilities for the Facebook website. Recommendations It is recommended to remain on good terms with Twitter. It is seemingly better to work with Twitter, than against them. Conclusion Facebook offers numerous features for its users. In an effort to maintain, regain, or gain Facebook users, one-way relationship capabilities should be developed and implemented. Offering this capability will eliminate the advantage Twitter currently holds.

Dorsey, J. (2009, February 18). Twitter creator Jack Dorsey illuminates the site's founding document. Part I. Retrieved June 2011, from Los Angeles Times: http://latimesblogs.latimes.com/technology/2009/02/twitter-creator.html
Kirkpatrick, D. (2006, October 6). Why Facebook matters. Retrieved June 2011, from CNN Money: http://money.cnn.com/2006/10/06/magazines/fortune/fastforward_facebook.fortune/index.htm
Lacy, S. (2009, March 5). The Coming Facebook-Twitter Collision. Retrieved June 1011, from Bloomberg Businessweek:

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