Significance. This research study focuses primarily on the seemingly allusive concept of creativity. Creativity is often defined in terms of products. An idea can not be considered creative unless it shows an observable outcome, in other words, a practical creation (Plucker & Lim, 2001). These outcomes must be easily measured and consistently serve the same practical purpose (Plucker & Lim, 2001).
In the 21st century, creativity has many outlets, one of which is social media. In the age of Facebook, Twitter, Pinterest and Tumblr, any number of people can log-on to a plethora of social expressivity and creative thought. One website remains considerably different from the others. Pinterest hosts approximately 17.8 million users, which in terms …show more content…
Up to the present date, there are no studies examined by the research team which indicate a link between creativity and the use of Pinterest. Many other studies have used Facebook or Twitter as their main platform against which to measure creativity (Hughes, Rowe, Batey, & Lee, (2011); however, this current study uses Pinterest, which is a completely different form of social media. Pinterest differs from Facebook and Twitter, in that it is marketed to be a creative, do-it-yourself, artistic social platform, whereas the other social media sites are geared toward social and current events, connections, and electronic communication. Pinterest does not use the same textual communication as Facebook or Twitter. Additionally, Pinterest is a much more individual, self-fulfilling form of social media, in other words, one posts on pinterest to share his or her personal creative projects or aspirations (Phillips, et al., 2013). Pinterest conveys ideas through art, such as photographs, clothing, costumes, paintings, etc. while sites like Twitter and Facebook use a more text based …show more content…
In order to measure a characteristic which is not easily understood, such as creativity, the research team chose the Runco Ideational Behavior Scale. This scale has been previously tested as reliable and valid and fair, and is was not created by the present research team. The team adopted this scale to measure prevalence of creativity in the form of a college student survey. Moreover, the research team has established key geographic questions to observe and account for confounding variables, such as gender. Additionally, the team has added a few questions to the existing survey to establish isolation of the independent variable, which in this case is the use of
In the 21st century, creativity has many outlets, one of which is social media. In the age of Facebook, Twitter, Pinterest and Tumblr, any number of people can log-on to a plethora of social expressivity and creative thought. One website remains considerably different from the others. Pinterest hosts approximately 17.8 million users, which in terms …show more content…
Up to the present date, there are no studies examined by the research team which indicate a link between creativity and the use of Pinterest. Many other studies have used Facebook or Twitter as their main platform against which to measure creativity (Hughes, Rowe, Batey, & Lee, (2011); however, this current study uses Pinterest, which is a completely different form of social media. Pinterest differs from Facebook and Twitter, in that it is marketed to be a creative, do-it-yourself, artistic social platform, whereas the other social media sites are geared toward social and current events, connections, and electronic communication. Pinterest does not use the same textual communication as Facebook or Twitter. Additionally, Pinterest is a much more individual, self-fulfilling form of social media, in other words, one posts on pinterest to share his or her personal creative projects or aspirations (Phillips, et al., 2013). Pinterest conveys ideas through art, such as photographs, clothing, costumes, paintings, etc. while sites like Twitter and Facebook use a more text based …show more content…
In order to measure a characteristic which is not easily understood, such as creativity, the research team chose the Runco Ideational Behavior Scale. This scale has been previously tested as reliable and valid and fair, and is was not created by the present research team. The team adopted this scale to measure prevalence of creativity in the form of a college student survey. Moreover, the research team has established key geographic questions to observe and account for confounding variables, such as gender. Additionally, the team has added a few questions to the existing survey to establish isolation of the independent variable, which in this case is the use of