I truly believe that change is inevitable, and it is an accumulation of advancements over time which evolved the means, and methods on how society communicates to one another. Technological advances play a part in the shift, but I would also state that it alone is only part of the equation. The art of communication changed as a result of the technology advances, which I believe will lead society to either embrace or reject it. I would also challenge that the introduction of the internet, and advanced means of communication such as social media, hasn’t diminished societies ability to read, write, and comprehend information, as Nicholas Carr fears, but took it to a new, and different …show more content…
It provided society a new method to express opinions, but now on a global scale. It was no longer a one sided conversation, society had a voice, and it was going to be heard. It did not take long for companies to recognize the social, and more importantly, public written platform that Twitter provided. Businesses such as Starbucks, Nike, and AT&T quickly adapted to the new form of communication. Starbucks took advantage by creating a welcoming environment for its patrons to share experiences, much like what you would find in a physical coffee shop. A written conversation, instead of it being orally shared between people in a physical environment. The experience is now on the world stage to share. Nike, introduced a means of tracking, and more importantly, sharing, fitness information. Individuals into fitness embraced the opportunity to not only share information, but create competitions with other fitness minded individuals (Weller, K. & Burgess, J. (2013). Teleommunications giant, AT&T recognized from the beginning the importance of Twitter. It utilizes the platform to disseminate important information about its network, disaster recovery efforts in storm ravaged areas, social, and charity efforts, just to name a few. AT&T also values feedback from its customers to help identify, and remedy issues. From an employment perspective, I can contest that AT&T heavily uses Twitter to