A Better Network
Verizon’s new ‘Better Matters’ ad campaign has centered on very visual descriptions of “independent studies” and how a cellular network operates. While this ad campaign does do a great job of showing the viewer of how Verizon is great in all these categories, it does not show all of the data collected from these “studies”. Overall, I think these commercials really engage the audience visually and are a great marketing tool, but as I will talk about later, other companies will use these commercials against them in a parody fashion.
Analysis
In the ‘Better Matters’ ad campaign by Verizon, they have focused on visually engaging the audience by making very receptive commercials. In one commercial titled ‘A Better Network as Explain by Colorful Balls’ the audience sees 4 rows of balls rolling down a slope, with the red balls signifying Verizon, blue signifying AT&T, yellow signifying Sprint, …show more content…
In this study you’ll find that a lot of what was researched, favored Verizon. This video caught so much attention that it actually prompted marketing departments from other carriers to make a fact checking commercial, or a response commercial to Verizon’s. In T-Mobiles response video they point out that Verizon funneled millions of dollars into this ‘independent study’ and used data that was over a year old. It does turn out that T-Mobile has upgraded their network significantly in the last year to compete with the ‘Big 4’ which include Sprint, AT&T, Verizon, and itself. So the RootMetrics study might not be reflective of their current standing. If what T-Mobile is stating, that Verizon has funneled millions into this ‘study’, then I don’t believe that we could take all these numbers with 100% certainty. You cannot just expect a company to give you bad results on a study if you are paying them millions of dollars for the study, or else that would be bad
Verizon’s new ‘Better Matters’ ad campaign has centered on very visual descriptions of “independent studies” and how a cellular network operates. While this ad campaign does do a great job of showing the viewer of how Verizon is great in all these categories, it does not show all of the data collected from these “studies”. Overall, I think these commercials really engage the audience visually and are a great marketing tool, but as I will talk about later, other companies will use these commercials against them in a parody fashion.
Analysis
In the ‘Better Matters’ ad campaign by Verizon, they have focused on visually engaging the audience by making very receptive commercials. In one commercial titled ‘A Better Network as Explain by Colorful Balls’ the audience sees 4 rows of balls rolling down a slope, with the red balls signifying Verizon, blue signifying AT&T, yellow signifying Sprint, …show more content…
In this study you’ll find that a lot of what was researched, favored Verizon. This video caught so much attention that it actually prompted marketing departments from other carriers to make a fact checking commercial, or a response commercial to Verizon’s. In T-Mobiles response video they point out that Verizon funneled millions of dollars into this ‘independent study’ and used data that was over a year old. It does turn out that T-Mobile has upgraded their network significantly in the last year to compete with the ‘Big 4’ which include Sprint, AT&T, Verizon, and itself. So the RootMetrics study might not be reflective of their current standing. If what T-Mobile is stating, that Verizon has funneled millions into this ‘study’, then I don’t believe that we could take all these numbers with 100% certainty. You cannot just expect a company to give you bad results on a study if you are paying them millions of dollars for the study, or else that would be bad