Super Bowl 51 was packed with commercials. Some commercials were funny and others I disliked completely. I did not see all the commercials due to bathroom breaks and refreshments, but the two commercials that stood out the most was the John Malkovich commercial by Squarespace and Justin Bieber by T-Mobile. I will only evaluate the ones I did actually see. I enjoyed the Squarespace commercial the most and the T-Mobile commercial the least.
When I evaluate the ads in terms of quantitative marketing research, I feel every commercial did a good job. The majority of commercials I saw had at least one famous person and a message they wanted to tell the consumer. I would likely give them all an A for effort. On the other side of things, what I like and dislike is subjective. It all comes down to how I feel towards the famous person used in the ads. Let me start with the least favorite commercial by T-Mobile. The reason why I dislike this commercial is because of Justin Bieber. He started off from nothing, moved up to be a superstar and has forgotten where he came from. Therefore, I …show more content…
I thought it was funny and was executed perfectly. I have seen Malkovich’s movies and I like him as an actor, mostly because of his humor. He definitely has a loud and unique voice. I can tell it is him even when he performs voice acting. I found the commercial to be humorous even though he was mostly upset and screaming at the audience because someone else had taken the domain johnmalkovich.com. Although I have never heard of Squarespace, Malkovich definitely drew my interest. After a little digging, I discovered that Malkovich had actually been in that situation as portrayed in the commercial. Someone had taken that domain and he wanted it for his men’s clothing line. It is very interesting and gives more meaning to the commercial. It is unlikely that I will ever use Squarespace but I know about it now because of an actor I
When I evaluate the ads in terms of quantitative marketing research, I feel every commercial did a good job. The majority of commercials I saw had at least one famous person and a message they wanted to tell the consumer. I would likely give them all an A for effort. On the other side of things, what I like and dislike is subjective. It all comes down to how I feel towards the famous person used in the ads. Let me start with the least favorite commercial by T-Mobile. The reason why I dislike this commercial is because of Justin Bieber. He started off from nothing, moved up to be a superstar and has forgotten where he came from. Therefore, I …show more content…
I thought it was funny and was executed perfectly. I have seen Malkovich’s movies and I like him as an actor, mostly because of his humor. He definitely has a loud and unique voice. I can tell it is him even when he performs voice acting. I found the commercial to be humorous even though he was mostly upset and screaming at the audience because someone else had taken the domain johnmalkovich.com. Although I have never heard of Squarespace, Malkovich definitely drew my interest. After a little digging, I discovered that Malkovich had actually been in that situation as portrayed in the commercial. Someone had taken that domain and he wanted it for his men’s clothing line. It is very interesting and gives more meaning to the commercial. It is unlikely that I will ever use Squarespace but I know about it now because of an actor I