The iPhone 6s shows an element of stationary change. The fast nature from scene to characters gave the impression of a connected society, that everyone is interconnected through the phone, which is the only constant in every scene. The characters change scenery from a club, at home, in a restaurant etc. However, their actions are all the same: dependency on the phone. It gives the audience the feeling that the environment moves around the phone; and with the rapid changing pace, it forces the viewer to try and keep up. With the use of editing and cinematography, the phone is displayed as the centre of attention at all times. The director of the commercial was very precise on the fast-paced nature of the advert. The shifting between frames - never lasting longer than a few seconds - gives the illusion that the environment is changing around the viewer without having to actually move - creating this stationary change
The iPhone 6s shows an element of stationary change. The fast nature from scene to characters gave the impression of a connected society, that everyone is interconnected through the phone, which is the only constant in every scene. The characters change scenery from a club, at home, in a restaurant etc. However, their actions are all the same: dependency on the phone. It gives the audience the feeling that the environment moves around the phone; and with the rapid changing pace, it forces the viewer to try and keep up. With the use of editing and cinematography, the phone is displayed as the centre of attention at all times. The director of the commercial was very precise on the fast-paced nature of the advert. The shifting between frames - never lasting longer than a few seconds - gives the illusion that the environment is changing around the viewer without having to actually move - creating this stationary change