In terms of Pathos, Verizon's and Sprint's advertisements weren't really emotional. Their ads are not touching or passionate, they had an informative but playful tone. An attempt of pathos in Verizon’s advertisement would try to make the viewers upset at Sprint for exaggerating their coverage. With Sprint constantly saying how their coverage is close to big providers seeing the difference in Verizon’s commercial may cause people to become disappointed and angry. While Sprint commercial stayed formal just giving out facts about the service and the spokesperson. Sprint commercial kept a down to earth tone trying to connect to the average person, for example, walking down a crowded sidewalk then calling down a
