Doritos Vs. Mtn Dew Ice

The commercial “Doritos Blaze vs. Mtn Dew Ice” is aimed towards the audience of the Super Bowl, as this is where the advertisement was first presented. The purpose of this advertisement is to essentially sell the products being displayed. The video starts with actor Peter Dinklage rapping to“Look at Me Now” by Chris Brown ft. Busta Rhymes while walking through a room that is engulfed in flames. After this display, PepsiCo decides to have actor Morgan Freeman rap to “Get Ur Freak On” by Missy Elliot while walking through a room that is covered in ice. At the end of both features, the two come together in a face off creating a “fire and ice” type of rivalry. Though this rivalry of the the two is presented, the products are still assumed to be …show more content…
Specifically, at the start of the ad, the face of Peter Dinklage is blacked out and a spotlight is deliberately aimed at the bag of Doritos the actor is holding. This is an effective use of ethos because once the audience member spots the bag, they will recognize the brand. Not only does the brand recognition play into the ads sense of ethos, but so does Peter Dinklage himself. Dinklage is a well known actor and his appearance in this ad may further persuade the audience that they should buy Doritos. Throughout this advertisement, each celebrity feature is intertwined and this significantly helps the appearance and flow of the video. As previously stated, the video starts with actor Peter Dinklage rapping to“Look at Me Now” by Chris Brown ft. Busta Rhymes. Not only does PepsiCo use Dinklage, and “Look at Me Now”, but they also have actor Morgan Freeman in the advertisement. During Morgan Freeman’s feature, he is representing Mountain Dew and rapping to “Get Ur Freak On” by Missy Elliot. The artists also make an appearance with the actor rapping their songs. These are examples of how the company appeals to ethos because they incorporate a well known actors, and well known song to further coax the audience into thinking about the product being sold. If the celebrities and the songs were not very well known, this part of the ad would not be as significant and …show more content…
Pathos is mostly seen through humor, but can also be see in the visual aspect of things. Busta Rhymes and Missy Elliot are both featured in this video. Rhymes represents the Doritos portion and, Elliot represents the Mountain Dew portion. When Peter Dinklage is rapping, he is accompanied by Busta Rhymes hanging in a portrait on the wall. This is an example of pathos because it is humorous how Rhymes over exaggerates the parts in which he sings and the fact that he his just a singing “painting” is hilarious. When it comes to the visual aspect of things, Rhymes is also wearing a purple military jacket, matching the color of the Doritos Blaze bag. As for the Mountain Dew portion of this video, a similar scene is presented. Elliot is presented as a statue wearing an ice crown, blue lipstick, blue eyeshadow, and blue nails, this color is a visual representation of the “Ice” in Mountain Dew Ice. Some other ways color represents the drink in this scene, is a bowl of lemons and limes, green and yellow chairs, two statues wearing green sashes and also the handkerchief Morgan Freeman is wearing is green. These colors all represent the flavor of the drink which is lemon-lime. Humor is also used by having Morgan Freeman lyp sync “Get Ur Freak On”. Freeman has an extremely low voice and having him lyp sync a high pitched song out of his range is humorous. If each celebrity in the video were to just have no