Dicks Sporting Goods The Moment Commercial Analysis

Nominated for commercial of the month in July of 2014, “Dicks Sporting Goods the Moment” commercial was produced and broadcasted all across the nation. It has been an adrenaline booster and an attention grabber for kids and adults, or anyone looking to play sports. It has become a very well known commercial for television viewers. It was first aired on television in July, and then it was uploaded to YouTube on the twenty-first where it has reached over fifty thousand views.
The commercial demonstrates to the audience that we all start off somewhere. It displays athletes from old to young then young to old, showing that they wanted to be the best at their game and they will fight with every muscle fiber they have. In the beginning its starts showing several different athletes, both boys and girls in close games using the skills that they have trained for to put them out on top. While they are going to big games, training in their backyards, or practicing at their schools, they are practicing the skills they need to be better then anyone else. When people see how great the athletes are in the commercial, and see that they have just gone out and played, it encourages everyone to go play. Throughout the whole commercial they have a song …show more content…
One of the most persuasive ways they encourage people to come to their store and buy their products is by using small clips of individuals at huge games doing something that takes a tremendous amount of skill to where you know they worked hard to try and perfect their skills. Whether it’s shooting a free throw, kicking a penalty shot, or running a touch down, it took a lot of effort to get there. When an audience sees some one so great they want to be as great as them. People will even want to train like them, which they will have to buy whatever equipment they use to help train and make them become