Advertisements are everywhere. Whether they are on television, a magazine, or on the radio, there is no way that you can avoid them. They all have their audience that they aim for, who they have clearly designed the ad for, and of course they are making money off the product. This multi billion dollar business and the advertiser's study all the ways that they can attract a person’s attention. The best advertisements get people talking. In reality TV, online networking, music, and even politics, we see people saying and doing outrageous things in order to get attention, and it works! For a company pouring money into a expensive, high profile campaign, the most dire outcome imaginable is producing an ad so bland it instantly disappears off
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This ad is normally referred to as “KKK vs. Afro”. The ad shows two men, one white, with a Ku Klux Klan (KKK) hat on and the other black, with an afro and a huge smile on his face. The company placed their logo in the top right corner of the ad with the words “Extremely Relaxing” underneath it. The two men are relaxing in a hot tub and depicts that even the most opposite of people can relax and enjoy their time in Luxor hot tubs. According to the Anti Defamation League, “The KKK was originally founded at the end of the Civil War and is a white supremacist group that uses violence and intimidation in order to reassert white domination in the United States. The Klan's attacks have been directed at Blacks, Jews, Catholics, immigrants and other minority groups”. To print such a “clever” advertisement about such a sensitive and recent subject is very …show more content…
There is some grass and trees, but that’s pretty much it. It is easy to see that the company was depending on the risk element to get the audience's attention. The unsettled feud between the Klu Klux Klan and the black race seems to be put into a sort of humorous light. Luxor shows that they are conscious of the continuing friction between the KKK and African Americans, yet they still choose to publish the ad to sell their hot tubs. The “wow” factor definitely makes this ad and the product memorable, and that was probably the intention. It offends people and augments cultural stereotypes just to make
This ad is normally referred to as “KKK vs. Afro”. The ad shows two men, one white, with a Ku Klux Klan (KKK) hat on and the other black, with an afro and a huge smile on his face. The company placed their logo in the top right corner of the ad with the words “Extremely Relaxing” underneath it. The two men are relaxing in a hot tub and depicts that even the most opposite of people can relax and enjoy their time in Luxor hot tubs. According to the Anti Defamation League, “The KKK was originally founded at the end of the Civil War and is a white supremacist group that uses violence and intimidation in order to reassert white domination in the United States. The Klan's attacks have been directed at Blacks, Jews, Catholics, immigrants and other minority groups”. To print such a “clever” advertisement about such a sensitive and recent subject is very …show more content…
There is some grass and trees, but that’s pretty much it. It is easy to see that the company was depending on the risk element to get the audience's attention. The unsettled feud between the Klu Klux Klan and the black race seems to be put into a sort of humorous light. Luxor shows that they are conscious of the continuing friction between the KKK and African Americans, yet they still choose to publish the ad to sell their hot tubs. The “wow” factor definitely makes this ad and the product memorable, and that was probably the intention. It offends people and augments cultural stereotypes just to make