Discrimination In Advertising

When researching different advertisements, it was very alarming to see these ads actually be aired or displayed for all to see. Media has a big influence on the way people think and act towards others. The media have potential to change racial segregation and inequality. Therefore, it is very important for people, companies, and advertisement agencies to really integrate and makes sure what they are putting out is racially and politically correct. First, it was appalling to see the many signs and billboards displayed in Harrison Arkansas, especially a welcome to Harrison billboard with an all white family advertising their beautiful people and no bad neighborhoods. Second, a KFC commercial that aired in Australia as a cricket survival guide. This ad portrayed one Australian male surrounded by many African-Americans, he states “need a tip in an awkward situation,” this is when he holds up a bucket of chicken and the crowd goes silent because they are now eating the chicken, he then says “too easy.” Last ad, is a mountain dew internet ad that …show more content…
In the ad it had a white female that had been violently harassed by a goat that wanted more mountain dew. The scene is of the female on crutches in the police station where she is asked to point out her alleged attacker. When it scans to the line-up the goat is there, but the rest of the people were all black men. This is an ongoing stereotype that all black men are violent because they are usually represented as thug, gangsta, pimp, or rapist. Also, the ad is not taking the matter of women being center of abuse seriously. The product seems to be geared toward anyone and anything, hence the goat. However, it ended up being very offensive and discriminates against black people once again. It was considered to be the most racist advertisement ever