Issues of Representation, Identity and Difference 21/10/15
In class today, we grouped ourselves and answered questions in relation to issues of representation of a particular image/advertisement.
This advertisement shows a black man, cleanly shaven and well dressed and holding an empty supposed ‘head’, with the catch phrase “Re-civilize Yourself”. Essentially, the advertisement was implying that the empty hair, having long scruffy hair and a beard in comparison to the shaven model was ‘uncivilized’, and using the advertised products would help the targeted audience (men) ‘civilize’ them. Obviously this caused an uproar as most black people naturally having curly hair, and many keep it long in their culture, insulting their looks
In class today, we grouped ourselves and answered questions in relation to issues of representation of a particular image/advertisement.
This advertisement shows a black man, cleanly shaven and well dressed and holding an empty supposed ‘head’, with the catch phrase “Re-civilize Yourself”. Essentially, the advertisement was implying that the empty hair, having long scruffy hair and a beard in comparison to the shaven model was ‘uncivilized’, and using the advertised products would help the targeted audience (men) ‘civilize’ them. Obviously this caused an uproar as most black people naturally having curly hair, and many keep it long in their culture, insulting their looks