Dyson Vacuum Advertisement Analysis

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The one thing that people in the world cannot stop is time. Time causes change and change brings the old fashioned phrase “out with the old, in with the new” and puts it into practice. Society and norms change all of the time whether it may be a fad that the younger generation is going through or a long term discriminatory behavior from an older generation. Within the images given, the messages that are being delivered are subtle and discrete but they’re there nonetheless. Because of how things were in the past, we think nothing of a vacuum advertisement with a housewife in the background or a rich heiress with a Hispanic maid waiting for an order nearby. But times have changed meaning some schema accommodation needs to occur. The images …show more content…
The Dyson Vacuum ad is an animated image with a Dyson vacuum (understandable because that’s the product), a living room in the background (example of a place where the product can be used), a woman in a dress with an apron covering her front side (unnecessary) and the sentence “Why Spend All That Time Vacuuming When She Still Has To Cook Your Dinner.” This is …show more content…
This image depicts a stern, young heiress and behind her are the maids and butlers that serve her and manage the large house that is depicted behind everything. The one thing that this advertisement does in a positive way is it shows a powerful woman who isn’t serving anyone besides herself which is very empowering compared to the Dyson Vacuum advertisement. Although it shows women in a positive light, it shows different races in a negative light as well. The maids and butlers presented are what seem to be of Hispanic background, making it look as if Hispanics are usually servants. Social class is also shown here saying that Versace usually focuses on those of the upper class since there is a mansion being shown in the background. The family aspect isn’t being shown since it’s mostly individuals. It could be implying that being on your own can create more success than those who have

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