'Cutting Through Advertising Clutter'

Every day we are exposed to a countless number of advertisements. Each and every one of them aims to convince us that we cannot live without their product in our lives. In the article “Cutting Through Advertising Clutter” the author informs that, “We've gone from being exposed to about 500 ads a day back in the 1970's to as many as 5,000 a day today” (Johnson). With this much exposure to advertisement on a day-to-day basis advertisers have a difficult job, attempting to make their commercials stand out from the rest. Ultimately, this is easier said than done as there are countless amounts of techniques that can be used to communicate a company's message. One may believe that pop-up advertisements are the most effective way to communicate a specific message. However, the most effective method to convince one to buy a product is having a well-known and respectable endorser advertising a product. This can range from professional athletes to musicians. This advertising technique aids in increasing a …show more content…
Some may view the idea of a pop up ad as the most effective. The idea of a pop-up advertisement is that as soon as one enters a specific web page an advertisement will be shown before the web page can be viewed. This does ensure that the advertisement will reach a much broader audience since the audience is being forced to view the advertisement, however, the downside is that not many like this means of advertising. In the article “Which Modern Trend Advertising Methods Are More Effective in Reaching Certain Outcome?” the authors expound that, “One recent study shows about two thirds of online users view unrelated pop-up ads as the most irritating ad type” (Jian and Yazdanifard 4). While there is several ways for brands to promote their products, the most effective technique is the use of well-know