Customer Service For Retail Stores Essay
Customer service is about services to customers. Customer satisfaction becomes one of the most important factors that the companies are valued upon, especially in retailing. Bad customer service will have negative influences on businesses and even affect companies’ reputations. Therefore, customer satisfaction is highly valued by companies. This paper will focus on poor customer service in retail: the causes, examples of retailers with failed customer service programs, and how to avoid such situations.
Common Causes of Bad Customer Service
Here are the most common causes of bad customer service. First of all, companies fail to hire the right people. Many companies only hire people who have suitable skills and competences, instead of having aptitude for customer service. Secondly, companies do not have clear visions for customer service. In this case, the visions of these companies are too long and prolix and employees cannot get them clearly. Finally, companies have a lack of training their employees. Without enough training and reinforcement, employees are hardly aligning with the customer-service visions.
Moreover, companies should give ownership of customer service to the employees who have interactions with the customers. Finally, many companies have inconsistent customer service. These companies fail to provide consistent and outstanding customer service all the time. According to the above, hiring people without a…