Customer Satisfaction Towards Hero Bikes Essay

11302 Words Jun 18th, 2014 46 Pages
CHAPTER 1
INTRODUCTION
1.1 Inroduction about the topic

Man is a social animal. He has to make a contact with his fellow beings; hence he has to travel one destination to another. The progress of automobile industry tries to full fill this purpose with the help of four wheelers and especially two wheelers. When we take into consideration of our country India, it is a fast growing developing country. This growth can be seen in the field of automobile industry also. India is a very good market of many globalized automobile giant brands like Mercedes-Benz, Vox Wagon, Fiat, Toyota, Hero, Yamaha, Bajaj etc. In this scenario it would be better to mention about the satisfaction of customers who are using the vehicles. In a competitive
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The Maruti 800 went on to become the staple car of India and put a nation on wheels. This little car set a benchmark for price, size and quality and structured India as small car market. After 1990 Mercedes Benz, Tata Motors, Ford, General Motors, Hyundai, Toyota and Maruti (owned jointly by the Government of India and Suzuki) grew to be major forces in the county’s economy. Honda came up in 1996 with Honda City, then Civic, CR-V, and the Accord. Also BMW started production for the local market due to import duty. Tata purchased Jaguar and Land Rover from Ford Motor Company in 2008.
The two wheeler industry in India has been existence since 1955. Now the industry had dramatically increased its sales. The sale of the Two Wheeler had show the economic growth and buying power of the people. Each year the sale of bikes is increasing. Even the people who are not finically sound, the banking institutions lend money them in easier terms. The Two Wheeler industry consists of three segments viz; Scooters, Motorcycles and Mopeds. The increase in sales volume of this industry is proof of its high growth. The industry in India has been operations within the framework of the national industrial policy as espoused by the industrial policy resolution of 1956. The resolution divided the entire industrial sector into groups, of which one contained industries whose development was the responsibility of the

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