Essay on Coca-Cola Bottle: Object Analysis

1473 Words Nov 26th, 2011 6 Pages
Coca-Cola Bottle: Object Analysis

The Coca-Cola logo is a very recognisable logo, when people think of the colours red and white they instantly think of Coca-Cola. It is famous world round. This month it will be celebrating its 125 year anniversary. Therefore, I thought Coca-Cola would be a good contemporary piece of text from packaging to examine. There were different size bottles, in different shapes made out of plastic and glass and also coke cans are available too. I picked the Coca-Cola plastic bottle and I will conduct an object analysis of the bottle, I will research the typeface used on the logo and the other typefaces used on the bottle. I will look at previous typefaces used by the brand and the history behind the typeface
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The Coca-Cola logo was first published in the late 19th century. The trademarked Coca Cola was a suggestion given by Coca Cola inventor John Pemberton's bookkeeper Frank Robinson. Frank Robinson, the man who named the drink, provided the distinctive script (Pendergrast, 1993), Being a bookkeeper, Frank Robinson also had excellent penmanship. Coke's bookkeeper Frank Robinson was likely trained in business and penmanship at a Spencerian school..(Power, 2010)
It was he who first scripted "Coca Cola" into the flowing letters which has become the famous logo of today. It's called Spencerian script, after the man who invented it, Platt Spencer. (Power, 2010)
It became the world’s best known trademark and has appeared on all containers of Coca-Cola, beginning with the Hutchinson bottle around 1900.(Dean, 2010). The type at the back of the bottle is sans-serif and it is all in capital letters. It is all in white writing; it looks very similar to the Helvetica typeface. It is small but clear to read as the back has important information for the consumer.

The Coca- Cola bottles has changed throughtout the years. Coca-Cola was sold in bottles for the first time on March 12, 1894. The original bottles were Biedenharn bottles. There have been countless variations in Coca-Cola packaging- before and after the introduction of the classic contour bottle in 1916. (Dean, 2010), The now famous

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