Coca Col An American Staple Of American Society Essays

948 Words Oct 3rd, 2016 4 Pages
It is more American than apple pie, Coca-Cola, or simply Coke, has made a name for itself as an American staple. The soda has earned major brand recognition and brand loyalty by aggressive use of product placement, social marketing, and relationship marketing. Through its aggressive marketing campaign, Coke became known not as the medicine it was sold as in 1866, but as a carbonated beverage to be enjoyed by all ages. Overtime, the predominance of Coke ads in media and on merchandise allowed the product to become almost a requirement of U.S. cultural identity. From it’s humble beginnings, Coca-Cola’s position of aggressive marketing allowed the brand to dominate the soft drink market for many years; competing soda brands such as Pepsi-Cola have at times outsold Coke, but it remains both a cultural staple of American Society, and a ubiquitous symbol around the world. This history of the iconic Coca-Cola we all know and love began in 1866, when John Pamberton, “a pharmacist in Atlanta Georgia, formulated Coca-Cola where he sold the beverage in his drug store as a ‘potion for mental and physical disorders’” (Yoffie & Kim, 2011). Five years later, Asa Candler acquired the formula, established a sales force, and began aggressive brand advertising of Coca-Cola. He believed that Coca-Cola had a customer base, and he found brilliant and innovative ways to introduce the beverage. He gave away coupons for complimentary first tastes and outfitted distributing pharmacists with…

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