Budweiser's 'When Pigs Fly'

Doritos “When Pigs Fly” commercial features a man telling a boy that he will only share his Doritos when pigs fly, so the boy builds a contraption to make the pig fly. After the man sees the pig flying, he shares his bag of Doritos with the boy. Doritos is the neutral stimulus because it becomes associated with a meaningful stimulus and has the ability to elicit a similar response. Food is the unconditioned stimulus because it produces a response without prior learning. The production of a pleasant feeling with Doritos is the unconditioned response because it is an unlearned reaction that is automatically elicited by the unconditioned stimulus. Doritos is the conditioned stimulus because it is a previously neutral stimulus that eventually elicits a conditioned response after being …show more content…
Budweiser Beer “Lost Dog” commercial features a puppy that gets lost but makes it back home after being saved from a wolf by the Budweiser Clydesdales. “Lost Dog” is a heartwarming ad about how true friends always have your back. Budweiser Beer is the neutral stimulus because it becomes associated with a meaningful stimulus and has the ability to elicit a similar response. Beer is the unconditioned stimulus because it produces a response without prior learning. The production of a pleasant feeling with Budweiser Beer is the unconditioned response because it is an unlearned reaction that is automatically elicited by the unconditioned stimulus. The Budweiser Beer is the conditioned stimulus because it is a previously neutral stimulus that eventually elicits a conditioned response after being paired with the unconditioned stimulus. A positive feeling toward Budweiser Beer is the conditioned response because it is the learned response to the conditioned stimulus. Extinction decreases in the frequency of a behavior when the behavior is no longer