Doritos

This week I chose an article called Huckabee: There Better Not Be Doritos at Your Super Bowl Party by Kelly Frazier. The article discusses presidential candidate Mike Huckabee's distaste for Frito Lay's partnership with the It Gets Better Project which is aimed at fighting anti-LGBT bullying and giving hope to those who are being harassed. People who donated to the It Gets Better Project would receive via mail a limited edition bag of Frito Lay's Rainbow Doritos. According to the article Mike Huckabee's issue is that Frito Lay is affiliated with Dan Savage however nothing else is mentioned. Thanks to an article from ABC News I found out that Huckabee and Dan Savage have had a tumultuous relationship for several years. Huckabee's campaign sent…

color, and dialogue. The Doritos Company has utilization of a tagline that influences the reader to take part in the “Crash the Super Bowl” contest. In effect, thousands of people filmed their own commercial of Doritos and entered the contest. The Doritos ad “Office Thief”, one of the commercials entered into the contest, utilized effective sound of crunching Doritos, bright orange color and humor in order to more effectively sell their product. Key words: psychology, Doritos, tag-lines,…

Doritos “When Pigs Fly” commercial features a man telling a boy that he will only share his Doritos when pigs fly, so the boy builds a contraption to make the pig fly. After the man sees the pig flying, he shares his bag of Doritos with the boy. Doritos is the neutral stimulus because it becomes associated with a meaningful stimulus and has the ability to elicit a similar response. Food is the unconditioned stimulus because it produces a response without prior learning. The production of a…

Ad Campaign Analysis: Doritos Ultrasound (2015) Yaya sheriff This advertising campaign, which airs during the Super Bowl expresses how doritos are so good it made a lady have an early delivery. This ad features a gynecologist, who is checking a lady’s baby, with her husband who's enjoying his bag of doritos. These doritos were so good that it made him not even pay attention to the ultrasound. The husband then noticed that whenever he brought the chip closer to his wife that the baby would…

The general mood that this ad conveys is humorous and funny. This is shown by the dogs really want Doritos and they are unable to get them because, dogs aren’t allow into the grocery store. The store manager kicks these dogs out multiple of times and they finally succeed when they use a disguise. The text is small and bold, placed at the end of the ad underneath the large Doritos logo. This large logo catches the eye and uses white lettering surrounded by a orange and yellow chip-shaped symbol,…

Realistically, I think the case could give more in depth background on the Doritos Company and how it led to the point where they need fan submissions for a commercial. However I do believe that is adequate and just by reading it I gained the general understanding of what was the background of this case. The major reason for conducting this program was to try and beat out Budweiser rating for the best super bowl commercial, while also trying to get more fan participation in the company. It…

many more just like it. Everyone has their own sense of humor, we find different things amusing. For example during the Super Bowl there are always those memorable half time commercials that make us all laugh. The popular brands like Doritos, M&M, and Volkswagen etc. They use strategies to grab the audience’s attention to make them want to buy their product. The Doritos commercial that was in the twenty-twelve super bowl commercial starts off on a nice sunny day. An elderly woman in a motorized…

This campaign was also successful due to the costumer’s engagement. Doritos kept in touch with what users were saying, by allowing consumers to voice their opinions, they were able to share their experiences and become brand advocates. Having consumers being acknowledged and recognized allows them to feel valued, which results in increased brand loyalty. According to AdAge, the overall engagement [was] up. While the submitted ads have been viewed 3.7 million times, a 320% increase. Doritos was…

Cool ranch doritos taste like summer and flip flops. I keep shoveling them into my mouth, my lips coated with the blue and red dots that season the chip. I can still remember Elliot saying, “You know doritos have red 40 in them, right? You’re consuming crushed up beetles right now as we speak.” I can’t taste crushed up beetles. I just taste the chips that remind me of summer and flip flops. With my hand coated in cheesy crumbs, I lean over the table to grab my history notebook, and wipe my…

Doritos are being consumed by all different ages and genders all over the globe. Doritos come in many different flavors, which have given it an advantage over other competitive chip companies. Similar to every other type of product, Doritos have come up with many different ways of propaganda to get their product noticed. One in particular caught my eye and definitely influenced me in many different ways. In this commercial, there are three men in waste deep water trying to noodle catfish.…