Case Study: Bazinga Fries
Bazinga Fries is in the fast food business, specializing in offering customers more healthy food choices. Bazinga Fries is a well known establishment in the community around University of Chicago, Purdue University and North Western University, having more than 110 employees providing excellent quality and service to the customers. Bazinga Fries plans to be a part of 191.03bn (Fast Food Industry - Statistics and Facts) fast food restaurant industry by opening 3 more eatery chains around major cities in the US within next .
Bazinga Fries are mainly located near universities and business offices. Our target market are college students and workforce industry. Our employees are mostly college students in the three eateries …show more content…
We have a CEO, CFO, HR department, Branch Managers, a team of sales and marketing, and finance team working on the paper work from the three eateries. We also have a team of three, supporting the website and technical difficulties faced by the employees at the three eateries. We have 20 employees at each of our eateries.
Bazinga Fries make use of local suppliers and wholesalers for fruits, vegetables, utensils and general store products. We do not plan to partner with a national level supplier or wholesalers for these needs. As our current model helps the local businesses and boosts Bazinga Fries reputation in the community. In the near future we do plan to support purchases online with the local business partners for the required products. This will help keep track of the supply and requirements at each eateries, as we expand our business.
II. Mission Statement
Bazinga Fries 's mission is to become the leader in fast food industry by offering diversified and wholesome menu options. We provide a good quality product at an inexpensive rate, building customer relationships by taking their feedback and providing an excellent service.
III. Vision …show more content…
But to do so, Bazinga Fries has recognized that it has to come out of its old fashion ways of doing business and bring in IT into its business model.
At the three current locations of Bazinga Fries, the customers have to order by phone. Bazinga Fries hopes to resolve the issue by providing web and mobile application to the customer to order online. Toast PoS is such an application which will help us leverage online ordering and bump our sells by 25%. Toast PoS will also facilitate in unifying the data points across the franchises, making centralized reporting and finding operational leads easier and manageable. The application will also be helpful for maintaining customer relationship, by getting customer feedback, making the service much