Billy's Barbeque Case Analysis

Improved Essays
To register good business performance in terms of profits and revenue base from the Chinese Capital, Billy’s Barbeque should adopt some local cuisine in its menu. Chinese people adore their culture and are reluctant to embrace the western culture. Any product or service that is customized to the local standards will, therefore, sell in China.
China Popular Local Foods
China is a rich culture that is practiced at all times, which sets them apart from the rest of the countries. The rich culture is evident in their cuisines that are famed for their meaning appearance, taste, color, and aroma. J. Li and Y. Hsieh (2010) asserts that some of the typical Chinese Dishes include Gong Bao Chicken, Sweet and Sour Pork, Ma Po Tofu Wontons, Chow Mein, Dumplings,
…show more content…
The upper and the middle class usually have high disposable income hence are likely to be the regular customers at the joint. Consequently, the fast food joint in China should make certain that they elevate their standards to meet the tastes and preferences of the target customer.
Billy’s Barbeque are assured of success in the market just the same way as the American fast foods giants such as McDonalds, KFC, and Starbucks. Billy’s Barbeque localization strategy will sell in Beijing significantly because the locals can easily relate to the products and design of the fast food joint. The décor that reflects Chinese Culture is one concept that will sell the fast-food joint. Chinese embrace their culture hence the fast food joint should shy away from any attempt to westernize their menu and the design of the
…show more content…
The alternative flavors, side dishes, and drinks should be considered. China has some of the best side dishes that the fast food joint cannot afford to ignore in a bid to make a foothold in the market. Raw fish salad, vegetable rolls with chilies mayonnaise, sesame noodle salad, and roasted sweet potatoes are some of the most common side dishes in China.
China has made a significant contribution to the world in all aspects including food, nutrition, and cuisine aesthetics. Chinese cuisine is majorly based on agricultural products such as cereals, vegetables, and meet. The country locals have a significant preference to cooked food as opposed to processed foods, which is very common with the western nations. The hot and cooked food concept in China attests to their excellent culinary skills in the country. Chinese tea is a great manifestation of the Chinese art and one of the favorite drinks among the locals (Chen, 2002). China is the origin of tea processing and drinking methods that have been adopted across the globe. Tea ceremony is a joint practice in China because it promotes friendship and nourishes the locals. To appeal to the locals, Billy’s Barbeque should incorporate tea ceremonies in its

Related Documents

  • Great Essays

    Eating is not just meant to fill the stomach. It is an essential part of living, having food at one's disposal, being able to consume a decent amount of food, and knowing what and how to eat are all viewed as a good fortune. Chinese people believe to obtain physical as well as mental harmony and inner peace, a good meal is essential. After many difficult years of war and hunger, living standards in China are now as high as ever before and of course ingredients are also easier to obtain compared to the past. The conditions to enjoy the precious Chinese cuisines, were never better than it is today.…

    • 2170 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Case Study Of Kfc

    • 1088 Words
    • 5 Pages

    Because its mission and core values were based on the US. Business model, to grow and capture the Chinese market they had to modify it. Since on average they were opening one restaurant a day, they developed a unique strategy with a competitive advantage. Their vision was to turn KFC into a national business that was perceived as being Chinese with rapid expansion to into the smaller and midsize cities. As well, they wanted to develop a countrywide supply chain organization while providing extensive training for their employees in customer service.…

    • 1088 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Lessons learned during the expansion into Japan helped with the expansion into China. The increased buying power of the citizens provided broad appeal for investment into QSR; McDonald’s faced cultural and political influences effectively adapting to the China market. McDonald’s is second to KFC in the Chinese market and utilizes very different approaches to expansion and management. The culture of McDonald’s centers on local control through joint venture, sole proprietorship, and franchising. The local partners are the core to meet and conform to local and national requirements for business within China.…

    • 940 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Chinese food and McDonalds equally marketed themselves as an “experience” and not the cuisine they sold. In the United States, Chinese food was very much influenced by the consumption of China and Chinese-food by influential figures. Nixon popularized the consumption of Chinese-food and Chinese culture. After his trip to China, it was no longer seen as an oddity and many American ventured out to try the cuisine. However, of course the food was altered to fit the needs of the American palate and, therefore, it was no longer the “authentic cuisine” they sought but the feeling of consuming something foreign and different to American cuisine.…

    • 1195 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Chow Mein Vs. Chop Suey

    • 1011 Words
    • 5 Pages

    This is basically because Chop Suey is loaded with meat and vegetables. To make it healthier, aside from removing meat and substituting them with more vegetables, steaming noodles is a good idea compared to frying. Conclusion In this post about Chow Mein vs Chop Suey, we discussed how the two are actually different, in spite of being two popular Chinese dishes. In a nutshell, here are the points raised above: · Chow Mein originated from Northern China while Chop Suey is believed to have been first served in the United States as a dish for Chinese laborers. · Chow Mein means fried noodles while Chop Suey means mixed pieces.…

    • 1011 Words
    • 5 Pages
    Superior Essays
  • Superior Essays

    As the glorious past of Jianshui is slowly forgotten about, the culture surrounding tofu and its old production methods helps people to preserve the deep roots of their culture with the understanding of their food. Similarly, the visible distinction of tofu present in various parts of China speaks volumes about how similar food can evolve differently in different areas and how that in turn can directly influence the culture in…

    • 1156 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Lan Han Case Study

    • 1261 Words
    • 6 Pages

    Background Information Lan Han is Packaged Snack Division (PSD) company. Lan Han has a sub brand named Lan Ren which translated in English called Lazy Man. Lazy Man is one of the strongest brand in Lan Han international and is highly recognised as a brand leader in the snack market. We, Lan Han International looking for an exploration into the possible launch of Project ‘Tasty Feet’ into the UK packaged snack market. The Project is concerned with processed Chicken Claws, a delicious snack, which Chinese people of all ages are in love.…

    • 1261 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Essay On Chinese Food

    • 472 Words
    • 2 Pages

    In North America ethnic, Chines to be more specific, cuisine is no stranger and can be found in every metropolis and most developing regions. Since the 1920’s, the cuisines first appearance, Chinese food has not lost popularity and currently holds the title as the most nationally craved menu. Often overlook by the delicious, salty-sweet flavours is authenticity of foreign cuisine. Though when diagnosed, the Chinese food consumed in North America is merely a distant ancestor of the dishes served in China. Americanization has consumed an entire cuisine in means of marketing, the consequences of are inevitable.…

    • 472 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    5.2.3 Chinese Diet Since China has a history of thousands of years, it can be found that even in the contemporary Chinese society, the diet habits of Chinese people have still influenced by traditional cultural values, especially in terms of the ways that Chinese people connect food with their health. To support my point of view, first of all, it has been a widely accepted routine that Chinese people highly address the importance of the dinner whereas the preparation for breakfast can be simple and casual (Liu 40). More specifically, the Chinese usually consume steamed buns made of wheat flour (either with filling inside or without) and rice porridge implemented with salty or sour pickled vegetables depending on different regional flavors (Liu…

    • 865 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    International branded restaurants such as McDonalds and Wendy’s spread quickly from one state to the next in the US. This shows that fast-food restaurants are wanted and very known. Fast food restaurants have good qualities such as quick service and convenience in an area, taste, and reasonable prices which is primarily why they are so popular. Family lifestyle…

    • 937 Words
    • 4 Pages
    Improved Essays