The article basically talked about Chipotle Mexican Grill starting the third round of its “Cultivating Thought” author series of packaging by launching an essay contest for students through May 2015. The top 10 winners of the contest can have their work appeared on the new series of packaging in the next year as well as a $20,000 scholarship to receive higher education. Chipotle’s “Cultivating Thought” series of packaging was first activated in 2014, and the company put short but thought-provoking essays, which written by influential authors, actors and comedians, on their takeout cups and bags to inspire and amuse their customers. By offering this special way of presenting stories, Chipotle aimed to encourage writers from younger generation to share their own perspectives towards different topics.
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They can also be placed in a Mexican style-cooking segment that competes with places like Qdoba Mexican Grill, Panera Bread, and Baja Fresh. Target market can be described as “anyone with a mouth,” but typically customer is in their late teens to thirties. Locations around business districts and colleges, not necessarily near other food options. Customers choose various options and work with personal associates to create their product in store in assembly line fashion, or by selecting options online to pick up in
They can also be placed in a Mexican style-cooking segment that competes with places like Qdoba Mexican Grill, Panera Bread, and Baja Fresh. Target market can be described as “anyone with a mouth,” but typically customer is in their late teens to thirties. Locations around business districts and colleges, not necessarily near other food options. Customers choose various options and work with personal associates to create their product in store in assembly line fashion, or by selecting options online to pick up in