Food With Integrity Case Study Chipotle

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The incorporation of ever changing innovations and building new partnerships with suppliers who are willing to be a part of Chipotle’s Food With Integrity campaign, can push Chipotle to be on top and maximize profits while satisfying their consumers. The company has already employed a new chef who is experienced in devising new menus and has planned to test them in the new restaurants. Although it is a challenging idea since Chipotle is known for its signature menu items, it is an innovation that can grow with the company. Furthermore, Chipotle has also plans of incorporating a children’s menu so that children and families can visit the various restaurants, frequently. As part of their innovative strategies, Chipotle also plan to open in Asia,

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