Place in the marketing mix is where and how a given consumer may find a product of a brand, and how it affects its popularity.
Whenever I sit down to shop online, the first website I visit is asos.co.uk., an exclusively online clothing store, now featuring multiple partnerships with other brands than their own.
Since the brand was created in 2000, it has exponentially developed itself and proved the online market power around the world.
With no physical outlets to sell their collections, ASOS uses their “exclusively online” strategy as a marketing component of their business plan. However, this has led to an increased satisfaction within the target market of ASOS, with ASOS using the online exclusivity of their brand as a unique selling
Whenever I sit down to shop online, the first website I visit is asos.co.uk., an exclusively online clothing store, now featuring multiple partnerships with other brands than their own.
Since the brand was created in 2000, it has exponentially developed itself and proved the online market power around the world.
With no physical outlets to sell their collections, ASOS uses their “exclusively online” strategy as a marketing component of their business plan. However, this has led to an increased satisfaction within the target market of ASOS, with ASOS using the online exclusivity of their brand as a unique selling