Business Case Study: ASOS Lacks Education For Customers

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Describe the problem
ASOS does offer a large selection of clothes, shoes and accessories, but can’t meet on their promises of no extra charges and quick, 12 day arrival.

Needs - Goals/needs of scenario

Looking for an outfit for the staff party at the end of the month? ASOS is a one stop fashion destination. Customers are able to pick versatile, fashion forward pieces, and receive them quickly within 12 days.

Wanting to stay within a budget of $60. ASOS offers free shipping on purchases over $45 with no extra charges, and if not right, free returns.

Assumptions
Serving the global market, ASOS is able to offer world wide shipping even to Canada and the selected dress will arrive within 12 days.

When spending $45.00, items will be
…show more content…
The item was shipped late, and arrived with 21 days. Duties were incurred which increased the total amount spent, and to return customers must cover the cost of the shipping and duties.

Along the way it was if the item was lost. The item was unable to be tracked, and there was no way to get in contact with associates at ASOS.

Explains

ASOS lacks education for their customer. Online customers are not informed of the possibility of duties, or the return shipping costs they are responsible for. Because of border delays extra transit time should be accounted for.

Once the item is shipped, transit information is not up to date. UK customers are able to track their packages, but this is not easily done for internal customers which is not specified.

No customer support is provided. ASOS does not have an online chat, call support line or accessible e-mail. Customers are unable to reach associates at ASOS and cannot find answers about their packages. Once the order is placed, their is no way to make changes, adjustments or even find further information about the status of the order.

Questions
What happens when it does not arrive in time? Are consumers

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