• Home Page
  • The Future Of Shopping By Joek Rigby

The Future Of Shopping By Joek Rigby

Improved Essays
Show More
The Future of Shopping According to a new study from Pew Research, eight in 10 Americans are now shopping online. “The Future of Shopping” by Darrell K. Rigby is about the continuous advancement of online shopping over the years. Online shopping grew rapidly starting in the 90’s when Amazon and other major companies started. We have only seen the beginning of online shopping as there is so much more in store for the future with the advancements of social media, mobile devices, and websites. Rigby focuses on the evolution of e-commerce, the marketing strategy of companies converting to online shopping, and the importance of moving to online shopping. This article was written to show how online shopping is ever evolving and we have only seen the beginning of it. Rigby starts off the article giving an anecdote about a woman named Amy who has converted from shopping in stores to shopping online from her couch. “Five years ago, in 2011, she would have headed straight for the mall. Today she starts shopping from her couch by launching a videoconference with her personal concierge at Danella, the retailer where she bought two outfits the previous month” (Rigby, 2011, para. 1). Rigby continues to describe Amy’s experience as she goes into …show more content…
A fictional scenario of a woman named Amy and her experience with shopping at the omnichannel retail store, Danella, was shown to demonstrate the company’s marketing strategies and what the future of shopping online and in stores looks like. This article is very useful and I believe that companies should read it because it introduces marketing strategies that will be important in the future. They can learn how to keep up with the latest trends in marketing and add the latest technology into their work. Companies that keep up with the latest technological trends will be positioned for success in the future of online

Related Documents

  • Improved Essays

    Analysis Of Consumerism And The Mall, By Bryan Spinks
    • 592 Words
    • 3 Pages

    Analysis Of Consumerism And The Mall, By Bryan Spinks

    According to the Merriam Webster dictionary, desire is a “conscious impulse toward something that promises enjoyment or satisfaction in its attainment.” Whether what we want is bad or good, we are constantly attracted to being in a state of satisfaction. There are times where we struggle with making the right moral decisions because we know in the back of our minds that it is wrong. We get a satisfactory sensation when we get our hands on our strongest desire and we much prefer to feel happy rather than neglection. Bryan Spinks mentions this sensation in the perspective of a church.…

    • 592 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Case Study: The Omni-Channel Dilemma
    • 899 Words
    • 4 Pages

    Case Study: The Omni-Channel Dilemma

    College to Career: A recent survey commissioned by Bentley University in 2014 found that “compared with business decision-makers and corporate recruiters, high school and college students were far less likely to define preparedness in terms of personal traits or work ethic” (Chase, 2015). This means skills and experience rank high for college students when they evaluate preparedness. Unfortunately, the same survey found “thirty-seven percent of recent college graduates give themselves a grade of “C” or lower on their individual level of preparedness” (Chase, 2015).…

    • 899 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    A Summary Of The Science Of Shopping By Malcolm Gladwell
    • 809 Words
    • 4 Pages

    A Summary Of The Science Of Shopping By Malcolm Gladwell

    This theory is about women shoppers are far less likely to make a purchase if they are "brushed" from behind --by a person, a display table, or a piece of merchandise. Underhill did not give too many explanations about the terms. His results are all based on his observations of thousands of video. Furthermore, he claims that it’s very important to let potential customs feel engaged in the stores. For example, the author refers to the cases of GAP and Banana Republic.…

    • 809 Words
    • 4 Pages
    Improved Essays
    Read More
  • Decent Essays

    Research Paper On Kroger
    • 342 Words
    • 2 Pages

    Research Paper On Kroger

    Internet business most continue to evolve and produce new technology in an effort to stay on top of the competition. In today’s internet there are a million choices to choose the service or product that a customer needs. As technology evolves is provides a better service or product to the customer over their competitors. This is demonstrated by Kroger changing the way people can grocery shop on the internet today. Kroger online has brought a new service to its online customers with “Clicklist order online… pick up at the store”…

    • 342 Words
    • 2 Pages
    Decent Essays
    Read More
  • Improved Essays

    Malcolm Gladwell's The Science Of Shopping
    • 779 Words
    • 4 Pages

    Malcolm Gladwell's The Science Of Shopping

    In “The Science of Shopping, author Malcolm Gladwell discusses several strategies stores use to encourage shopping. With hundreds of retail stores competing against each other in a single mall, businesses must resort to different theories and strategies in order to increase revenue. Founder of Envirosell, Paco Underhill observes customer behavior and sales in his client’s stores to pinpoint areas which need improvement. Throughout out his career, Underhill discovered customer behavior theories, such as the “Invariant Right,” “Decompression Zone,” and the “Butt-Brush theory.” Gladwell’s article takes the reader throughout several well thought out layouts and theories, showing in which there is more to a retail store than what the business portrays.…

    • 779 Words
    • 4 Pages
    Improved Essays
    Read More
  • Great Essays

    Case Study: JB Hi-Fi
    • 1458 Words
    • 6 Pages

    Case Study: JB Hi-Fi

    Nowadays, a business is generally delved into alternate methods for retailing. E-Business is becoming a common character in marketing. In this report, by using current market data to predict the future of the industry and adjust the methods of retailing properly.  Business Background JB Hi-Fi is a well-known Australian retailer of computers and software, also a supplier of recorded music and video games. It’s a huge company and takes a big role of Australia retailing industry including both physical and online stores.…

    • 1458 Words
    • 6 Pages
    Great Essays
    Read More
  • Decent Essays

    P3 Explain The Potential Risks Of E-Commerce Research Paper
    • 1208 Words
    • 5 Pages

    P3 Explain The Potential Risks Of E-Commerce Research Paper

    P3: Explain the potential risks to an organization of committing to an e-commerce system Risks 1. Hacking In computer interacting, hacking is any technical effort to operate the normal performance of network links and connected systems. A hacker is any person engaged in hacking. Today, however, hacking and hackers are most commonly associated with malicious programming attacks on the Internet and other networks.…

    • 1208 Words
    • 5 Pages
    Decent Essays
    Read More
  • Improved Essays

    Walmart's Next Move Case Study
    • 1026 Words
    • 4 Pages

    Walmart's Next Move Case Study

    Case Analysis: Walmart’s Next Move Online Channels vs. Brick-and-Mortar Smart phones and computers are widely ubiquitous and user friendly. The convenience and appeal is now motivating consumers to shop online more frequently. According to Kotler, and Keller “apparel and accessories, consumer electronics, and computer hardware are the three fastest-growing categories” (p. 498). All of these items are found in Walmart brick-and-mortar stores. The decision to adapt towards e-commerce became clear when the world’s largest retailer experienced a decline in growth.…

    • 1026 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    The Science Of Shopping
    • 1133 Words
    • 5 Pages

    The Science Of Shopping

    The Shopping Experience Walking into a beach dock themed store with wooden like floors. Casually wandering into the girl’s side of the store hoping I don't blow my money on all the clothes I fall in love with. The big screens with videos of the beach making me wish it could be warm enough outside to go, which helps the store sell more clothes since its soon to be spring. On the left would be the dresses and tops hanging on clothes racks and on the other side would be the more casual shirts with the shorts and tank tops on the table a couple feet away. As I keep walking deeper into the store I start to smell the cologne or perfume scent that they have by the register.…

    • 1133 Words
    • 5 Pages
    Improved Essays
    Read More
  • Superior Essays

    Inside The Mind Of Shopper Summary
    • 1537 Words
    • 7 Pages

    Inside The Mind Of Shopper Summary

    James Hall Professor Elizabeth Harris & April Carlisle Shopper Marketing 490 October 29th, 2014 Inside the Mind of a Shopper: A look into Peapod In the book Inside the Mind of Shopper: The Science of Retailing, Doctor Herb Sorensen answers the question “What do you really do when you shop?” Dr. Sorenson stresses that retailers are “leaving” millions in sales by simply not watching and understanding the customer’s behaviors. Dr. Herb Sorensen has some important takeaways from his research that expose the truth about the retail shopper and reject old myths about shopper marketing that lead retailers to miss big revenue opportunities Dr. Sorensen’s book mostly focuses on shopper marketing within large and small supermarkets, in that he uses…

    • 1537 Words
    • 7 Pages
    Superior Essays
    Read More
  • Improved Essays

    Malcolm Gladwell The Science Of Shopping Analysis
    • 882 Words
    • 4 Pages

    Malcolm Gladwell The Science Of Shopping Analysis

    With the largest economy in the world, Americans continue to have more money in their pockets to spend on shopping. Shopping has become a daily activity among millions of people in America. Marketing of the products play a huge role to feed the shopping desires of the customers; advertisement structure the way customers view the product. In “The Science of Shopping,” Gladwell analyzes different techniques used by the retail stores to attract customer using Paco Underhill’s study on shoppers behavior while surrounded by multiple stores. In “The Signs of Shopping,” Norton focuses on the different options of shopping that shape consumer identity.…

    • 882 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    The Pattern Of Shopping By Paco Underhill
    • 836 Words
    • 4 Pages

    The Pattern Of Shopping By Paco Underhill

    The Pattern of Shopping Paco Underhill is one of the most famous retail anthropologists who helps store managers by using his strategies. In the Science of Shopping, Malcolm Gladwell introduces Paco’s works and his ideas. Paco uses his strategies to help store owners, but Malcolm asks us “Should we be afraid of Paco Underhill?” Since Paco can manipulate people in a shopping mall, invade privacy, and analyze every shoppers’ move through his hidden camera, he could be a dangerous person. However, in my opinion, he isn’t a perilous and dangerous person because he cannot control and threaten customers by using hidden cameras.…

    • 836 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Effects Of Online Shopping
    • 1399 Words
    • 6 Pages

    Effects Of Online Shopping

    Does online shopping cause us to spend more money? : Isn 't it phenomenal how convenient online shopping is? Shoppers can browse through items without deserting the comfort of their own house. The world is being augmented constantly.…

    • 1399 Words
    • 6 Pages
    Improved Essays
    Read More
  • Improved Essays

    The Impact Of The Internet On Consumer Decision Making Process Essay
    • 703 Words
    • 3 Pages

    The Impact Of The Internet On Consumer Decision Making Process Essay

    The Impact of the Internet on Three Stages of Consumer Decision Making Process Consumer decision making has long been since a complexity. Each consumer has their own needs therefore decisions can be complex and then compounded with the technology of the internet; consumer’s opinions have become more relevant.…

    • 703 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Advantages Of Online Shopping Essay
    • 1013 Words
    • 5 Pages

    Advantages Of Online Shopping Essay

    Save Time: As the time is very precious factor for people these days. Online shopping dramatically save the important time of individuals, with the couples of clicks of your mouse, you can buy your…

    • 1013 Words
    • 5 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings