These campaigns have boosted store sales by 100%+ over three years by creating a very loyal customer base by making customers swap from conventional brands to similar brands offered by Aldi.
Regarding Barcet’s level 2,3 and 4, on the suggested implementation there is a diverse range of actions they could take on each level to correctly set up the innovation development.
On level 2 which deals with “What?” in regards to the service defined by the provider, Aldi should strive to transmit clearly their company's image to their customers as this will set the customer's expectations where its desired once they walk into the store. This could be dealing with the experience scape once at the store so making sure customers feel comfortable while
Regarding Barcet’s level 2,3 and 4, on the suggested implementation there is a diverse range of actions they could take on each level to correctly set up the innovation development.
On level 2 which deals with “What?” in regards to the service defined by the provider, Aldi should strive to transmit clearly their company's image to their customers as this will set the customer's expectations where its desired once they walk into the store. This could be dealing with the experience scape once at the store so making sure customers feel comfortable while