Kit Kat Marketing Strategy

957 Words 4 Pages
The marketing mix is about putting the right product in the right place, at the right time, and at the right price. The marketing mix is the set of activities, that a company uses to promote its brand or product in the market. All the elements of the marketing mix influence with each other. They lead the company for success. The marketing mix is called as 4Ps and the 7Ps. The 4Ps are for the product market which includes price, place, product and promotion. The services marketing mix is also called the 7Ps and includes the additional 3P's of process, people and physical evidence.

Marketing Mix of KitKat by Nestle.
Kitkat is a biscuit of wafer that is covered by chocolate.. Some competitors of KitKat are Cadbury and Mars. Marketing Mix of
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Kit Kat by Nestle, is wafer biscuit based by chocolate. Kit Kat is made for customers with chocolate taste with wafer biscuit for delicious combination with quality experienced by the customers. Kit Kat comes in different flavors, shapes and sizes across the world. Traditional Kit Kat has 4 fingers, later it has 2 fingers. now it is has different numbers of fingers for different market customers. The first flavor is Kit Kat orange , now forty flavors of Nestle Kit kat are available like ceramac, green chocolate , Cucumber, banana ,wasabi , ginger ale and lemon vinegar. The product is a perfect snack time product. For the brand identity Kit Kat has strong tagline as "have a break, have a Kit Kat" and a powerful packaging red and …show more content…
In order to promote Kit Kat, it is introducing various flavor and market them. The slogan for Kit Kat is “ Have a break, have a Kit Kat “.This slogan has helped promote their brand Promotions through media channels is a chance for Kit Kat. Channels include television advertisements, posters , newspapers and social media advertising to increase the sales of Kit Kat. Kit Kat uses the sales promotion in order to promote interest on the product, online marketing and public relation for improve the brand image. The company offers free bars of Kit Kat with family packs as promotional strategies. specially it uses the unique packaging of Kit

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