Westfield Miranda Case Study

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Background
Westfield Miranda is a large company in which continuous to grow in this large industry and that is endlessly evolving, having a strong outlook towards satisfying the needs of thousands of regular customers and residents living within The Sutherland Shire. The co-CEO of Westfields decided in 2012 to develop an innovation lab called “Westfield Labs”, a digital business group based in San Francisco. Westfield Lab is a digital development support of the physical retail of Westfield’s in that has a group mission of integrating the best in fashion, food, leisure, entertainment and digital technology, partnering with the world's leading retail brands to adapt to a rapidly evolving sector.

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