A truly important part of the PEST analysis is the social factor. Adidas has a strong target market of individuals ranging from the ages 20-29 …show more content…
A way to understand forms of marketing is by using the marketing mix which segments aspects such as product, price, place and promotion that the company uses.
Product:
Adidas group has five main brands underneath its name. It has Adidas which is a premium sportswear company. There is also Reebok which is a less premium sportswear company. Also, TaylorMade Golf which focuses on golf attire and equipment. There is also Rockpot which specifies in outdoor clothing and CCM which is a hokey brand. All these different companies allow Adidas to produce a diverse amount of clothing for a wide range of consumers. When considering the Adidas brand itself, it is evident that they are a high quality sportswear manufacturing company. They focus on athletes and youth who desire comfortable attire during high intensity activity. Through this, Adidas markets its products effectively since they have a clear idea who and what type of individual they are