Mcdonald's Rhetorical Analysis Essay

Art is a communication medium upon which people express their ideas and where human relate with issues that they experience in the contemporary world. A modern dimension of art in the presents the subject of advertisement and how companies are using artistic devices stylistically to pass the message to the target audience and convince them into buying a product or service. An example of a firm that has perfected its art in convincing the reader to consider the facility is McDonalds through the use different forms of appeal. Some of the key techniques used are covered in Wayne C. Booth’s writing, the Rhetorical Stance that overall has enabled the use of rhetoric as a criterion for making the purchase decision. The advert by McDonalds featuring a group of people having a meal in an open space makes use of appeal in convincing the reader is thus successful at manipulating the target group in making the buying decision. One way the subject is convincing is through the inclusion of the principles of rhetoric in the context of the pendant’s stance. It involves the idea of trying to establish a relationship with the audience so that in the process of engaging the reader, there I …show more content…
The advert makes use of three kinds of appeal to draw relevancy graphically and can thus be perceived as a successful way of luring buyers. The first approach is the pendant approach, where the target audience is engaged directly. The entertainer’s stance is also included and makes use of the convincing ability by the reader in the understanding of the image and its relevance. The last technique and that is highly successful is the use of the advertiser’s approach with the focus on the audience being relevant in this case. All these techniques are comparable to Aristotle’s rhetorical appeals and are highly effective in convincing the