The ad’s context is important to understand how effective it was when it was released, and it could still be effective today due to its historical significance in sneaker culture. The ethos is simple with the inclusion of major celebrities and athletes. Pathos appeals to the viewers desire to be great and successful, and logos continuously tell the viewer that Nike’s shoes are the key to success in athletics, especially basketball. The entire bad bases its appeal off of the strong ethos, with major celebrity personalities. Even if you’re not a basketball fan or interested in the product the inclusion of well know people draws viewers to the
The ad’s context is important to understand how effective it was when it was released, and it could still be effective today due to its historical significance in sneaker culture. The ethos is simple with the inclusion of major celebrities and athletes. Pathos appeals to the viewers desire to be great and successful, and logos continuously tell the viewer that Nike’s shoes are the key to success in athletics, especially basketball. The entire bad bases its appeal off of the strong ethos, with major celebrity personalities. Even if you’re not a basketball fan or interested in the product the inclusion of well know people draws viewers to the