Nike Shoes History

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The first Nike shoe was designed with a waffle maker in 1971. The purpose behind the idea was to create a shoe with more traction for the runners that wear the shoe. Nike has grown from being a distributor for a Japanese shoe company, to a designing its own shoe, with a waffle maker to becoming multi-billion dollar athletic wear company. As the company has grown, so has its partnerships and advertisements, with the growth it has made came incredible opportunities to partner with incredible athletes. One of its major partnership is with one of the most recognized basketball players, LeBron James. Their partnership includes countless advertisements and commercials. Nike and LeBron James have profited in their advertisements by effectively using …show more content…
As the partnership began shoes were designed and made. There are a total of thirteen shoes that were designed and sold by Nike and LeBron James. From the years 2003 to 2014 it has estimated by Forbes that LeBron James has made $326 million in endorsements and a total of $452.1 million. It was also estimated that LeBron James receives $20 million a year from Nike. According to forbes.com Nike has sold $340 million in LeBron James’s shoes this year. Not only is their partnership about the amount of money being made vital, but the amount of publicity needed in order for their partnership grow as …show more content…
It has come to be known for encouraging people that watch basketball and him in particular that they were witnessing a very talented player. The particular slogan that pertains to the first two advertisements says, “WE ARE ALL WITNESSES”. Not only does this slogan convey the emotion of unity and power, but reinforces the idea that people watching LeBron James play basketball is a sport to not just watch but witness and experience. The slogan itself created a bandwagon theme that suggests that everyone who watches James are witnesses and that if one was to watch then they would be a witness and be great as well. Thus, the slogan created a sense of unity and connection to James and to whoever watches him. Which in any advertisement it is crucial in making the viewer relate and feel emotion of that particular person or product in hopes of the viewer buying that product due to the emotional

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