He shows to the audience the whole process of making this movie. His argument is that advertisement is directed to us wherever we were and everything is for sale if there was a movie to make. To make his argument and his purpose of his film, he need to uses something to support that. He did use logos, ethos, and pathos supporting his ideas throughout the movie. He uses some statics and facts and the term neuromarketing as logos. His emotion in pitch meetings and bringing his family as pathos. He uses normal clothes and from the way he talk to the camera and meeting people on streets show us that he is using ethos to support his
He shows to the audience the whole process of making this movie. His argument is that advertisement is directed to us wherever we were and everything is for sale if there was a movie to make. To make his argument and his purpose of his film, he need to uses something to support that. He did use logos, ethos, and pathos supporting his ideas throughout the movie. He uses some statics and facts and the term neuromarketing as logos. His emotion in pitch meetings and bringing his family as pathos. He uses normal clothes and from the way he talk to the camera and meeting people on streets show us that he is using ethos to support his