Analysis Of Kraft Mac And Cheese

Product Advertising Many different product advertising is used for different stages of a company. Kraft foods use competitive advertising for their product Kraft Mac and Cheese. Kraft Mac and Cheese uses competitive advertising because they are in their growth stage. “Competitive advertising is a form of advertising designed to influence demand for a specific brand”(Lamb p.300). Kraft foods is trying to become less informative and trying to make their product Mac and Cheese be more appealing and create a favorable attitude toward their brand name. Kraft Mac and Cheese does this with out comparing themselves with other brand names. That is why they are not using comparative advertising in which you directly compare to other companies with …show more content…
Consumers will find advertisements for Kraft Mac and Cheese in magazines on the television, Internet and radio. They also use outdoor media as a way to advertise. Consumers will be able to find adds in magazines that the target market would tend to read. This goes for every type of media, Kraft focuses on sections of media that their target market will see on a daily biases. They have many ads on television and many different ads that pop on the side of your screen of websites. Out door media, “is a flexible, low-cost medium that may take a variety of forms. Examples include billboards, skywriting, giant inflatables, mini billboards in malls and on bus stop shelters, signs in sports arenas, and lighted moving sings in bus terminals and airports”(Lamb p. 307). Outdoor media can be a really good way to advertise, as people will see it daily. Each source of media has its advantages and disadvantages, but Kraft is able to target their buyers across a wide …show more content…
“Product placement is a strategy that involves getting ones product, service, or name to appear in a movie, television show, radio program, magazine, newspaper, video game”(Lamb p.311). Kraft Mac and Cheese has recently been involved with the release of the new movie Star Wars. They have done this to reinforce brand awareness and it will actually make favorable attitudes. Kraft Macaroni and Cheese has their company web site. They have designed there website to interacted with the consumers. Relating to the movie Star Wars. Kraft Mac and Cheese let you explore the largest Star War collection, which they made a commercial about. In the collection you will find Star Wars shaped Characters in Kraft Mac and Cheese. Kraft has created a user friendly and fun website to introduce there products in a fun way to the