Snickers Vs Twix Research Paper

The Twix and Snickers debate has been blowing up for years. Which one is better? Twix was invented in 1960 and Snickers first came out in 1930. This makes Twix younger, more modern, and closer to this generation. Also, Twix commercials have been upgraded throughout the years, which are more product centered than Snickers. But on the other hand, data shows that Snickers make 2 billion dollars in global annual sales. People who claim Snickers are better will say this makes a big difference for Snickers better but overall Twix is the right choice.
One reason Twix is better than Snickers is due to their clever ways of appealing to the public. Advertising is a crucial part of selling a product, and Twix has it down pat. Over the years, Twix has had many different ways of appealing to customers. However, their most recent marketing strategy has blown Snickers out of the water. For years, Snickers has relied on over-rated celebrity endorsements in cheesy Super Bowl commercials to get the public invested in their product, but not Twix - Twix has taken a different, more involved route to appeal to customers. In their new marketing strategy, the company puts Left Twix against Right Twix in a duel to see which type the public prefers. These commercials dominated the airspace in early 2013, and are still airing today. By prompting the public to choose a side, consumers became curious …show more content…
Whereas Snickers have already been around for 87 years, Twix is a relatively new brand and has only been around since 1967, making Twix a younger candy. The next generation needs a new candy to enjoy for their time, therefore Twix is a better choice in younger people. Adapted to and ready for the next decade, Twix is everything and more that Snickers ever were. Also, Twix has almost every element of happiness that Snickers does, but without the nuts like Snickers. With almost the same taste, Twix is the prime choice out of the candy