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A Rhetorical Analysis Of Mcdonald's

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Advertisements are a form of media that can reflect different cultural aspects of a specific time period. They are mainly used to persuade an audience to purchase or support a product, service, or event. McDonald’s is a popular fast food chain that has been developing advertisements for many decades. If specifically, a McDonald’s advertisement from the 1960s was to be compared with an advertisement created in the 2000s, it would be very different for many reasons. Both advertisement illustrators utilize different techniques to attract the audience such as using rhetorical appeals, setting a cultural mood, and creating underlying value assumptions. Both the McDonald’s advertisement from the 1960s and the advertisement from 2010 utilize rhetorical appeals and other strategies to address different purposes. The McDonald’s advertisement from the 1960s promote their restaurant as they establish its reputation by making its purpose to address the civil rights movement, health, and family. Its purpose shows that the restaurant cares about its audience. The advertisement shows the use of logos in the caption by placing emphasis on the fact that the …show more content…
However, the 2010 advertisement does not depict any people, it only focuses on the burgers. The main reason would be because if a certain gender or race was portrayed in the advertisement, it would backlash. This would be because people might perceive the advertisement as sexist or racist. To avoid any issues regarding racism or sexism, the advertisement only portrays the burgers. The main claim the advertisement is making is to enjoy their holiday by eating a delicious filling meal at McDonalds. The cultural mood constructs the main claim by emphasizing the holidays and America’s large appetite. Besides the cultural mood portrayed in the advertisements, there are underlying value assumptions that can be

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