Eric Schlosser's Fast Food Nation

Improved Essays
Fast Food Nation by Eric Schlosser uncovers the truth behind fast food and how it came to dominate the world. Wernher Von Braun, Walt Disney, Ray Kroc -- each of this historical figures had a huge impact and influence on topics that the book “Fast Food Nation” discusses in it’s content. Each of those men truly believed that spreading “fast food paradise” throughout the world would bring an unrespectable success, and will make people to be “like Americans”, which means “modernized” and “progressive”. This research type book discusses such major topics as advertising, agriculture and technologies, work labour, founding fathers of fast food, biographical-based stories of people suffering from illness cause by eating this type of food, their experiences as the workers of the slaughterhouses. Catchy melody, easy worlds, clowns dancing and singing around, skinny people eating Big Mac with a huge smile on their face…All of it comes together and makes a commercial, that would encourage people to come and visit fast food restaurant. Every fast food place has some kind of distinguishing commercial, sign, logo or mascot. that's what fast food “kings” are counting on -- curiosity, people’s innocence, the absence of patience, because we want or food right here and right now. McDonald’s is not only the most …show more content…
He, inspired by visiting McDonald’s brother’s burger bar in San Bernarido, California, made a deal with the brothers to spread their restaurant throughout the country, with a driving mission of speed and value. The first McDonald's franchise under Kroc's management opened in his home state of Illinois in 1955. In 22 years of business, the company made a billion dollars, and along the way became a symbol of American business as well as a major owner of American real estate, creating not only “food places”, but also a part of the

Related Documents

  • Improved Essays

    Morgan Spurlock, the director of the 2003 documentary “Supersize Me”, has positioned the audience to witness the negative effects of eating fast food and the health risks that goes along with eating fast food. Throughout the documentary, Spurlock challenged himself to eat McDonald's for every meal of the day, including drinks. The techniques that Spurlock employed to convey his way of thinking were camera angles, interviews and montages throughout the course of the documentary. By using this approach to reveal the unfavourable effects of eating fast food to the audience, Spurlock has strengthened the idea to discontinue the support of McDonald's and decrease the number of people who eat fast food.…

    • 528 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Fast Food Nation Report

    • 925 Words
    • 4 Pages

    1 Timothy 6:10 states “For the love of money is the root of all evil...” The love of money and always wanting more is what drove Eric Schlosser to write the book, Fast Food Nation. Fast Food Nation is a book on how the fast food industry began and how it works. Throughout the book, Schlosser, examined the process behind meat and potato food processing plants, the growth of the different fast food restaurant, and how this is affecting not only the Untied States, but the whole world. Almost every action that contributed to the making of fast food restaurants and how they run are based on how fast the product can be made so that more money can be produced.…

    • 925 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Food In The 1940's

    • 1705 Words
    • 7 Pages

    The old saying goes to show true: You are what you eat! This can be said for every person on this planet, but the view of food and the way in which people consume food has changed dramatically since the 1900’s. There have been many people who led the change and paved the way to society as we know it today. During the 1940’s, America was full of drive-in diners.…

    • 1705 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Ray Kroc and Fast-Food Franchising Ray Kroc was a multi milkshake mixer salesman who then became an american businessman. McDonald’s was one of the first restaurant to be considered a fast-food franchise. Franchising is all about business. Life before fast-food made preparation of food a low process. Kroc wanted his idea of franchising fast-food to go global.…

    • 1163 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    This chapter takes place in Colorado Springs, CO. Schlosser discusses the history of this city, and the outbreak of WWII. The military brought thousands of troops to the area and after the war bases were opened. While industries are an important part of the economy the largest employer is the restaurant business.…

    • 251 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Mcdonalds In The 1950's

    • 432 Words
    • 2 Pages

    You’ve probably eaten McDonald’s in the past two weeks, haven’t you? McDonald’s is arguably one of the largest fast-food chain restaurants that this world has ever seen, and on December 16th, 2016 audiences around the United States had the exclusive chance to be able to experience how McDonald’s came to be. While the past of McDonald's is well documented, the company tries to elude from the actual origins of the company. A persistent salesman in the 1950's saw an opportunity so great, he had to take the idea and pull it out from underneath the rightful owners. This man, named Ray Kroc, is claimed to be the founder of McDonalds.…

    • 432 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Fast Food Vs America

    • 1193 Words
    • 5 Pages

    A Comparison of Fast Food in Three Countries: America, China and Japan Introduction The impact of fast food on cultures, health, and social factors is felt worldwide. In America, in France, in Germany, and any other country on Earth. The three examples that will be discussed are China, Japan, and America. There is no denying that fast food is part of history.…

    • 1193 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Schlosser describes how the number of fast food restaurants in Great Britain double between 1984 and 1993 and with it the obesity rate went up as well (p. 242). At the time of the initial printing of Fast Food Nation, England had the highest obesity rate amount European countries (p. 242). When fast food companies entered foreign markets they decided to continue their successful strategy of marketing to children. Schlosser outlines one of the main reasons that the strategy is successful is that children have no traditions to uphold. However, some countries like Sweden fought back by banning advertising to children…

    • 1171 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    “When we are no longer able to change a situation, we are challenged to change ourselves” (Frankl 112). Over the past four decades, fast food has invaded every single corner of America. Fast food restaurants are present in museums, shopping malls, along the streets, and even near historical monuments. Fast food has blended into the backdrop of our nation, one that was once filled with beautiful landscapes and is now polluted by city lights and concrete jungles. Progress comes with a dark side, and this is especially visible in the fast food industry through bad advertising practices, poor treatment of workers, food safety issues, and large concentration of power in the industry.…

    • 1471 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    There is one thing that every human being has in common, everyone has to eat. McDonalds started in one store in Illinois and has grown to be in several different countries around the world (Fishwick, 1995). The chain of McDonald’s fast-food restaurants has similar items on the menu even though the cultures are so different. There are 30,000 McDonalds worldwide, which spreads to over 120 countries (Ward, 2007). The golden arches of McDonalds is a cultural landscape of this fast-food restaurants all over the world (Noren, 1990).…

    • 1262 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Recalling images showed in lecture and discussion of the early menus, the imagery of the menu was that of “orientalism”. The menu marketed a “foreign experience” with the safety and familiarity of dishes like chop suey or chow mein. Similarly, McDonalds offered the public in China the opportunity to try “local culture” from America. McDonald’s popularity was never about the food it was about the experience of being American and the American life-style. McDonalds sells an “experience” with a food that is “multilocal”.…

    • 1195 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Billboard Analysis Essay

    • 666 Words
    • 3 Pages

    Billboard advertisements are seen regularly in everyday life. They come in many different shapes and sizes, and occupy those huge boards either side of the freeway. This McDonalds billboard advertisement uses many different persuasive techniques in order to sell their intended product. In this case, the product being advertised is the Mc happy meal. The billboard uses specific colours, and directs the product towards a large demographic.…

    • 666 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Ray Kroc Case

    • 1521 Words
    • 7 Pages

    Background Information In 1955, Ray Kroc completely reshaped the restaurant industry with his new restaurant idea, McDonalds. One day in California, Ray was visiting a restaurant who had purchased his multi-mixers, when he decided to stop by a restaurant run by the McDonald brothers. He was astonished by the efficiency of the brother’s restaurant. They provided a small menu, but focused on quick and quality service.…

    • 1521 Words
    • 7 Pages
    Great Essays
  • Superior Essays

    The entire world knows the “golden arches” logo. This logo represents a fast-food restaurant chain that has served meals to billions of people all over the world. McDonald’s started out as a small Bar-B-Q joint on the corner of E street and Fourteenth in San Bernardino, CA. The original restaurant was “a typical drive-in featuring a large menu and car hop service.” McDonald’s (2016).…

    • 1170 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    Recently the fast-food industry has been under the microscope of the public because their workers have started a debate on whether or not to raise the minimum wage to $15 and the impact of their food has on their consumers. In addition, to the quality of the food, they severed, the government has set forward regulations that required chain restaurants to display nutrition labeling. The media consistent coverage of the obesity pandemic in the United States and the rising cost of health care cost has consumers making better choice on the food they eat. These impacts over the past decade has started to erode the demand for fast food.…

    • 1293 Words
    • 5 Pages
    Great Essays