Every company conducts or at least should conduct a SWOT Analysis to see what their plans are both internally and externally. “Strengths and weaknesses are the "internal" aspects of the traditional SWOT analysis. Whenever something—or someone—is reviewed or assessed, it makes sense to point out the good points or what was done well, as well as the areas that need improvement.” Abraham (2012) Sec 5.2, Par 2. McDonald’s has numerous strengths which can be proved by simply looking at Forbes brand values which shows McDonald’s as one of the valuable in the world. “Interbrand and Forbes value the brand at US$39.8 billion and US$39.5 billion, respectively.” Jurevicius (2016). Not only are they a popular brand (the golden arches), but they have international income streams from all over making them very
Every company conducts or at least should conduct a SWOT Analysis to see what their plans are both internally and externally. “Strengths and weaknesses are the "internal" aspects of the traditional SWOT analysis. Whenever something—or someone—is reviewed or assessed, it makes sense to point out the good points or what was done well, as well as the areas that need improvement.” Abraham (2012) Sec 5.2, Par 2. McDonald’s has numerous strengths which can be proved by simply looking at Forbes brand values which shows McDonald’s as one of the valuable in the world. “Interbrand and Forbes value the brand at US$39.8 billion and US$39.5 billion, respectively.” Jurevicius (2016). Not only are they a popular brand (the golden arches), but they have international income streams from all over making them very